Bedrock Analytics
AI-Based Sales Analytics for CPGs
43 employees · est. 2013 · Oakland, United States
NextRoll
NextRoll, which operates the AdRoll brand, powers growth with AI-driven advertising & ABM solutions.
485 employees · est. 2007 · San Francisco, United States
NextRoll is the older company (2013 vs 2007); NextRoll is the larger of the two.
Side-by-Side Comparison
| Metric | Bedrock Analytics | NextRoll |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2007 older |
| Headquarters | ||
| Headquarters | Oakland, United States | San Francisco, United States |
| Employees | ||
| Employees | 43 | 485 larger |
| Industry | ||
| Industry | Not tracked yet | Advertising, Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Series A | Post IPO |
| Total Funding | ||
| Total Funding | $9.20M | $158.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 6 |
| Services | ||
| Services | Data Analytics Platform, AI-Powered Insights, Retail Storytelling, Data Visualization, Strategic Consulting | AI-driven full-funnel ad campaigns, Account-Based Marketing solutions, Multi-channel advertising |
| Target Customers | ||
| Target Customers | Consumer Packaged Goods (CPG) Brands, Sales Teams, Analysts, Marketers, Executives | Marketing Teams, Ecommerce Businesses, B2B Teams, Marketing Agencies, Mid-sized Companies |
| Taxonomy | ||
| Taxonomy | AI-Based Sales Analytics, CPG Consulting, Data Visualization, Retail Data Analytics, Category Management, Sales Optimization, Syndicated Data Utilization, Dynamic Selling Stories, Retail Performance Enhancement, Market Recommendations, Nielsen Analytics, IRI Data Analysis, Tech-Driven Sales Strategies | AI-driven Advertising, Account-based Marketing, Marketing Technology, Data Expertise, Multi-channel Campaigns, Predictive AI, Ecommerce Marketing, Direct-to-consumer, B2B Marketing Solutions, Pipeline Acceleration, Buyer Insights, Connected Advertising Platforms, Machine Learning Integration, Advertising Technology, Revenue Growth Solutions |
| Website | ||
| Website | bedrockanalytics.com | nextroll.com |
About Bedrock Analytics
Bedrock Analytics, founded in 2013 and headquartered in the United States, is carving a niche in the analytics arena with its AI-Based Sales Analytics for CPGs. The company offers an advanced software platform that transforms data from reputable sources such as Nielsen and Whole Foods into actionabl...
About NextRoll
NextRoll, operating through its flagship brand AdRoll, is a prominent player in the marketing technology sector, utilizing AI-driven advertising and account-based marketing (ABM) solutions to fuel business growth. Founded in 2007 and headquartered in San Francisco, CA, this privately held company sp...
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BounceWatch watches Bedrock Analytics and NextRoll for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Bedrock Analytics and NextRoll — by email.
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Compiled from the BounceWatch company index. We last looked at Bedrock Analytics on 17 Mar 2026, and NextRoll on 17 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.