Behalf
Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell.
37 employees · est. 2011 · New York, United States
Loyalize
Loyalize - the future of the payments experience. Using open banking to transform payments and loyalty for the better.
1 employees · est. 2019 · London, United Kingdom
Behalf is the older company (2011 vs 2019); Behalf is the larger of the two.
Side-by-Side Comparison
| Metric | Behalf | Loyalize |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2019 |
| Headquarters | ||
| Headquarters | New York, United States | London, United Kingdom |
| Employees | ||
| Employees | 37 larger | 1 |
| Industry | ||
| Industry | B2B, Finance, Financial Services | Big Data, Fintech, Payments |
| Funding Stage | ||
| Funding Stage | Debt Financing | Pre Seed |
| Total Funding | ||
| Total Funding | $462.00M | $272.50K |
| Funding Rounds | ||
| Funding Rounds | 9 | 2 |
| Services | ||
| Services | Sports Betting, Live Casino, Virtual Sports, Casino Games, 1xGames | Not tracked yet |
| Target Customers | ||
| Target Customers | Sports Enthusiasts, Casino Gamers, Esports Fans, Bingo Players, Online Gamblers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Alternative Financing, B2B Payments, Net Terms, Flexible Financing, Cash Flow Improvement, ECommerce Integration, Automated Payments, Invoice Financing, Trade Credit, Payment Solutions, Business Buying Power, Supplier Terms, Credit Terms, Managed Sales, Online Checkout Integration | Open Banking, Real-time Payments, Loyalty Programs, Customer Engagement, Payment Solutions, Data Aggregation, Retail Technology, Transaction Optimization, White Label Platform, Digital Loyalty, RetailTech, Data-Driven Solutions, Payments Journey, Customer Data Insights |
| Website | ||
| Website | behalf.com | loyalize.ai |
About Behalf
Behalf, established in 2011 and headquartered in the United States, positions itself as an innovative force in the B2B payments landscape. With the mission encapsulated in its slogan, "Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell," the company...
About Loyalize
Loyalize, founded in 2019, is a promising player in the United Kingdom's rapidly evolving Fintech sector. Their offering, a white-label loyalty, payments, and customer engagement platform, is positioned at the intersection of Big Data, Payments, SaaS, CRM, and Sales industries. The company leverage...
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Funding, hiring, leadership and stack changes at Behalf and Loyalize — by email.
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Compiled from the BounceWatch company index. We last looked at Behalf on 17 Oct 2025, and Loyalize on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.