Behalf logo — Behalf is an alternative financing provider on a mission to...

Behalf

Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell.

Founded 2011 United States New York, United States 37 employees Debt Financing Total: $462.00M B2B, Finance +4

General Information

Company Name Behalf
Founded Year 2011
Location United States New York, United States
Employees 37
Industries B2B, Finance, Financial Services +3
Funding Stage Debt Financing
Social

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About Behalf

Behalf, established in 2011 and headquartered in the United States, positions itself as an innovative force in the B2B payments landscape. With the mission encapsulated in its slogan, "Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell," the company provides solutions designed to enhance sales and cash flow for merchants and their business clients.

By enabling merchants to offer free net terms and flexible financing options, Behalf empowers business customers with increased buying power and varied payment choices, irrespective of transaction or invoice scale. This solution integrates seamlessly into eCommerce checkout processes and automates payments across all sales channels, including invoicing and managed sales.

The last noted financial boost was a substantial $100.00M in Debt Financing on 28 July 2021, secured through the strategic backing of Ares Management. Operative within diverse industries like Finance, Fintech, and Payments, Behalf represents a promising opportunity for investors keen on the dynamic sector of financial services.

Business keywords: Alternative Financing, B2B Payments, Net Terms, Flexible Financing, Cash Flow Improvement, eCommerce Integration, Automated Payments, Invoice Financing, Trade Credit, Payment Solutions, Business Buying Power, Supplier Terms, Credit Terms, Managed Sales, Online Checkout Integration

Services & Products

Sports Betting
Live Casino
Virtual Sports
Casino Games
1xGames

Target Customers

Sports Enthusiasts Casino Gamers Esports Fans Bingo Players Online Gamblers

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $19.00M 6
Vintage Investment Partners, Lamaison Partners +4
28 Jul 2021
Debt Financing $100.00M 1
Ares Management
28 Jul 2021
Series D $13.00M 4
Vintage Investment Partners, Maverick Global Ventures +2
15 Jun 2020
Series C Undisclosed 1
Visa
07 Aug 2018
Debt Financing $150.00M 2
Soros Fund Management, Viola Credit
05 Feb 2018
Series C $50.00M 6
Spark Capital, Vintage Investment Partners +4
30 Aug 2016
Series B $120.00M 5
Spark Capital, Vintage Investment Partners +3
29 Dec 2015
Series A $10.00M 2
Spark Capital, Sequoia Capital Israel
03 Apr 2013
Seed Round Undisclosed 2
Sequoia Capital Israel, Jonty Hurwitz
11 Jul 2011

Behalf Alternatives & Competitors

View All Alternatives
Behalf vs
Resolve
Resolve United States

All-in-one net terms solution for credit checks, embedded B2B payments, and AR automation. The B2B s...

58 employees
B2B, E-Commerce
Behalf vs
Credit Key
Credit Key United States

B2B payments at the speed of B2C

Debt Financing
57 employees
E-Commerce, Financial Services
Behalf vs
Mondu
Mondu The Netherlands

B2B payment platform that enables any B2B company to grow quickly and safely.

99 employees
BNPL, Fintech

FAQ About Behalf

Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell.
Behalf was founded in 2011.
Behalf is headquartered in New York, United States.
Behalf operates in B2B, Finance, Financial Services, Fintech, IoT and Payments. Its work centres on Alternative Financing, B2B Payments, Net Terms and Flexible Financing. Its customers include Sports Enthusiasts, Casino Gamers and Esports Fans.
Behalf has approximately 37 employees.
Behalf has completed 9 funding rounds, raising a total of $462.00M. The latest funding stage is Debt Financing.
Behalf offers: Sports Betting, Live Casino, Virtual Sports, Casino Games, 1xGames.
Top alternatives and competitors to Behalf include Resolve, Credit Key, Mondu, comunitae.com, du-it. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Behalf and Resolve are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Behalf, https://bouncewatch.com/company/behalf, updated 17 October 2025. When citing, please name BounceWatch and link this page.

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