MAKEUP BY MARIO
Makeup Artist Mario Dedivanovic's namesake beauty brand inspired by two decades of groundbreaking makeup artistry.
463 employees · est. 2020 · New York, United States
Beth Bender Beauty is the older company (2013 vs 2020); MAKEUP BY MARIO is the larger of the two.
Side-by-Side Comparison
| Metric | Beth Bender Beauty | MAKEUP BY MARIO |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2020 |
| Headquarters | ||
| Headquarters | Los Angeles, United States | New York, United States |
| Employees | ||
| Employees | 3 | 463 larger |
| Industry | ||
| Industry | E-Commerce, Fashion, Internet | E-Commerce, Wellness Beauty, Lifestyle |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Growth |
| Total Funding | ||
| Total Funding | Not tracked yet | $40.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Not tracked yet | online cosmetic sales, makeup product development, customer rewards program, personalized shopping experience, multinational shipping |
| Target Customers | ||
| Target Customers | Not tracked yet | makeup enthusiasts, professional makeup artists, beauty and cosmetics consumers, online shoppers, international clientele |
| Taxonomy | ||
| Taxonomy | Makeup Artist, Eyeliner, Eye Makeup, Beauty Industry, Precision Makeup Tools, Innovative Beauty Tools, New York, Los Angeles, Women Empowerment, Creative Powerhouse, Flawless Makeup, Confidence Booster, Makeup Tools, Trendsetter, Makeup Innovation | Professional Makeup Products, Makeup Artistry, Subtle Transformations, Beauty Industry Innovation, Cosmetic Product Development, Signature Makeup Techniques, Makeup Education, Beauty Trends, Universal Shades, High-Quality Formulas, Makeup Tools, Celebrity Makeup Expertise, Viral Beauty Trends, Natural Complexion Enhancement |
| Website | ||
| Website | bethbenderbeauty.com | makeupbymario.com |
About Beth Bender Beauty
Beth Bender Beauty is an E-Commerce, Fashion, and Internet startup based in the United States. Founded in 2005 by Makeup Artist Beth Bender, the company revolutionized the beauty industry with its innovative Eyeliner and Eye Makeup Stencils. Recognized as the "Estée Lauder of her generation," Beth i...
About MAKEUP BY MARIO
MAKEUP BY MARIO stands at the intersection of innovation and legacy within the beauty industry. Founded in 2020 by renowned makeup artist Mario Dedivanovic, this United States-based company taps into a wellspring of two decades of expertise. Known for refining subtle transformations, Mario’s craftsm...
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Funding, hiring, leadership and stack changes at Beth Bender Beauty and MAKEUP BY MARIO — by email.
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Compiled from the BounceWatch company index. We last looked at Beth Bender Beauty on 14 Sep 2024, and MAKEUP BY MARIO on 3 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.