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MAKEUP BY MARIO logo — Makeup Artist Mario Dedivanovic's namesake beauty brand insp...

MAKEUP BY MARIO

Makeup Artist Mario Dedivanovic's namesake beauty brand inspired by two decades of groundbreaking makeup artistry.

Founded 2020 United States New York, United States 463 employees Growth Total: $40.00M E-Commerce, Wellness Beauty +1

General Information

Company Name MAKEUP BY MARIO
Founded Year 2020
Location United States New York, United States
Employees 463
Industries E-Commerce, Wellness Beauty, Lifestyle
Funding Stage Growth
Social

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About MAKEUP BY MARIO

MAKEUP BY MARIO stands at the intersection of innovation and legacy within the beauty industry. Founded in 2020 by renowned makeup artist Mario Dedivanovic, this United States-based company taps into a wellspring of two decades of expertise. Known for refining subtle transformations, Mario’s craftsmanship is recognized for enhancing natural beauty through meticulous attention to detail.

The company operates within the E-Commerce, Wellness Beauty, and Lifestyle sectors, uniquely positioning itself with products developed specifically for professional artists. These high-quality formulations are accessible to a broad consumer base, accommodating all skin tones with universal shades.

Backed by a significant $40.00M growth equity investment as of January 2023 from investors including Silas Capital and Provenance, MAKEUP BY MARIO is poised for expansive growth. The brand capitalizes on Mario’s global influence and pioneering techniques that have permanently shaped the beauty landscape.

Business keywords: Professional Makeup Products, Makeup Artistry, Subtle Transformations, Beauty Industry Innovation, Cosmetic Product Development, Signature Makeup Techniques, Makeup Education, Beauty Trends, Universal Shades, High-Quality Formulas, Makeup Tools, Celebrity Makeup Expertise, Viral Beauty Trends, Natural Complexion Enhancement

Services & Products

online cosmetic sales
makeup product development
customer rewards program
personalized shopping experience
multinational shipping

Target Customers

makeup enthusiasts professional makeup artists beauty and cosmetics consumers online shoppers international clientele

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Growth Equity VC $40.00M 2
Silas Capital Provenance
Silas Capital, Provenance
01 Jan 2023

MAKEUP BY MARIO Alternatives & Competitors

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MAKEUP BY MARIO vs
SWATI Cosmetics
SWATI Cosmetics Sweden

We design and develop cosmetic products that work with your existing eye color to create a natural-l...

23 employees
Consumer Goods, E-Commerce
Compare MAKEUP BY MARIO vs SWATI Cosmetics
MAKEUP BY MARIO vs
Urban Decay Cosmetics
Urban Decay Cosmetics United States

We don't subscribe to beauty standards because you can be whatever you want. Pretty Different.

632 employees
Wellness Beauty, Lifestyle
Compare MAKEUP BY MARIO vs Urban Decay Cosmetics
MAKEUP BY MARIO vs
B'Desir Cosmetics Private Limited
B'Desir Cosmetics Private Limited India

Quality international beauty brands at affordable prices

27 employees
E-Commerce, Wellness Beauty
Also compare with: MAKEUP BY MARIO vs VIEVE VIEVE View all alternatives

FAQ About MAKEUP BY MARIO

Makeup Artist Mario Dedivanovic's namesake beauty brand inspired by two decades of groundbreaking makeup artistry.
MAKEUP BY MARIO was founded in 2020.
MAKEUP BY MARIO is headquartered in New York, United States.
MAKEUP BY MARIO operates in E-Commerce, Wellness Beauty and Lifestyle. Its work centres on Professional Makeup Products, Makeup Artistry, Subtle Transformations and Beauty Industry Innovation. Its customers include makeup enthusiasts, professional makeup artists and beauty and cosmetics consumers.
MAKEUP BY MARIO has approximately 463 employees.
MAKEUP BY MARIO has completed 1 funding round, raising a total of $40.00M. The latest funding stage is Growth.
MAKEUP BY MARIO offers: online cosmetic sales, makeup product development, customer rewards program, personalized shopping experience, multinational shipping.
Top alternatives and competitors to MAKEUP BY MARIO include SWATI Cosmetics, Urban Decay Cosmetics, B'Desir Cosmetics Private Limited, Lisa Eldridge Beauty, VIEVE. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MAKEUP BY MARIO and SWATI Cosmetics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MAKEUP BY MARIO, https://bouncewatch.com/company/makeup-by-mario, updated 3 April 2026. When citing, please name BounceWatch and link this page.

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