Better Origin is the older company (2019 vs 2020).
Side-by-Side Comparison
| Metric | Better Origin | Wholy Greens | B Corp |
|---|---|---|
| Founded | ||
| Founded | 2019 older | 2020 |
| Headquarters | ||
| Headquarters | Cambridge, United Kingdom | The Netherlands |
| Employees | ||
| Employees | 10 | 5 |
| Industry | ||
| Industry | Not tracked yet | E-Commerce, Food and Beverage |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | $21.09M | $1.20M |
| Funding Rounds | ||
| Funding Rounds | 5 | 1 |
| Services | ||
| Services | Turning food waste into animal feed, Providing sustainable and nutritious insect-based pet food solutions, Establishing automated and AI-powered insect farming systems | Not tracked yet |
| Target Customers | ||
| Target Customers | Pet food manufacturers, Poultry farmers, Aquaculture businesses, Waste management industries | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Modular Insect Farms, Food Waste Conversion, Animal Feed Production, Emission Reduction, Sustainability Technology, AI-powered Solutions, Waste-to-resource Conversion, Deforestation Reduction, Insect Farming, Autonomous Production, Computer Vision, Machine Learning In Agriculture, Food Supply Chain Optimization, Renewable Agriculture Technology | Food Innovation, Sustainable Agriculture, Nutritious Food, Vegetable-based Products, Food Waste Reduction, Biodiversity, Sustainable Food, Imperfect Produce, Positive Impact, Food Sustainability |
| Website | ||
| Website | betterorigin.co.uk | wholygreens.com |
About Better Origin
Better Origin is spearheading a revolution in sustainable food systems with its innovative approach to addressing the broken food chain. Founded in 2019 and headquartered in the United Kingdom, the company targets critical areas of waste management and feed production for supermarkets, food producer...
About Wholy Greens | B Corp
Wholy Greens | B Corp Wholy Greens, a The Hague based food company, is dedicated to reimagining vegetables into beloved foods, with a primary focus on pasta. Their signature product, VeggiPasta, is crafted with over 50% vegetables, elevating the nutritional value of each serving and promoting food b...
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BounceWatch watches Better Origin and Wholy Greens | B Corp for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Better Origin and Wholy Greens | B Corp — by email.
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Compiled from the BounceWatch company index. We last looked at Better Origin on 29 Apr 2026, and Wholy Greens | B Corp on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.