BetterUp
At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion.
6639 employees · est. 2013 · Austin, United States
KeenAlignment
KeenAlignment liberates the human spirit to create thriving organizational cultures.
8 employees · est. 2006 · San Jose, United States
KeenAlignment is the older company (2013 vs 2006); BetterUp is the larger of the two.
Side-by-Side Comparison
| Metric | BetterUp | KeenAlignment |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2006 older |
| Headquarters | ||
| Headquarters | Austin, United States | San Jose, United States |
| Employees | ||
| Employees | 6639 larger | 8 |
| Industry | ||
| Industry | Education, Health and Wellness, Human Resources | Human Resources |
| Funding Stage | ||
| Funding Stage | Series E | Not tracked yet |
| Total Funding | ||
| Total Funding | $579.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 7 | Not tracked yet |
| Services | ||
| Services | BetterUp Lead™, BetterUp Manage™, BetterUp Ready™, BetterUp Grow™, Human Transformation Platform™, AI-powered personalized coaching | Not tracked yet |
| Target Customers | ||
| Target Customers | Enterprises, Sales Leaders, Executives, Government Agencies, Managers, Corporate Teams | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Human Transformation, Coaching, AI Technology, Behavioral Science, Mental Health, Leadership Development, Career Development, Employee Well-being, Organizational Growth, Workplace Culture, Virtual Coaching, Social Connection, Mental Fitness, Positive Psychology | Organizational Culture Development, Human Resources Consulting, Talent Management Solutions, Leadership Effectiveness, Cultural Alignment Programs, Executive Coaching, Succession Planning, Employee Engagement, Workforce Optimization, Conscious Hiring, Performance Improvement, Management Consulting, Strategic Alignment, Human Systems Engineering, Training & Development |
| Website | ||
| Website | betterup.com | keenalignment.com |
About BetterUp
BetterUp, founded in 2013, is a transformative company operating at the intersection of Education, Health and Wellness, and Human Resources, with headquarters in the United States. The company’s mission revolves around enabling both individuals and organizations to achieve greater clarity, purpose,...
About KeenAlignment
KeenAlignment is a **Human Resources** startup founded in **2006** that aims to create thriving organizational cultures. The company offers Talent Management solutions and customized educational programs to align people, optimize their contribution, and accelerate business plans. KeenAlignment's mis...
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Funding, hiring, leadership and stack changes at BetterUp and KeenAlignment — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at BetterUp on 10 Apr 2026, and KeenAlignment on 17 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.