Soft Surroundings
Effortless Style. Inspired Life.
488 employees · est. 1999 · Creve Coeur, United States
Soft Surroundings is the older company (2012 vs 1999); Soft Surroundings is the larger of the two.
Side-by-Side Comparison
| Metric | Blakely Clothing | Soft Surroundings |
|---|---|---|
| Founded | ||
| Founded | 2012 | 1999 older |
| Headquarters | ||
| Headquarters | United Kingdom | Creve Coeur, United States |
| Employees | ||
| Employees | 85 | 488 larger |
| Industry | ||
| Industry | E-Commerce, Fashion, Women's Health | E-Commerce, Fashion, Lifestyle |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Acquired |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Online Retail, Fashion Apparel Sales, Customer Loyalty Programs, Mobile Application for Shopping, Seasonal and Thematic Fashion Collections, Fitness and Wellness Events | Online Shopping Platform, Fashion Retail, Personalized Style Guides, Shipping and Delivery, Customer Support |
| Target Customers | ||
| Target Customers | Fashion-conscious individuals, Online Shoppers, Fitness Enthusiasts, Loyalty Program Members, Customers seeking seasonal fashion collections | Women, Petite Women, Fashion-Conscious Shoppers, Home and Wellness Buyers, Discount Seekers |
| Taxonomy | ||
| Taxonomy | Lifestyle Fashion Brand, Online Commerce, Sustainable Fashion, Timeless Design, Community Building, Quality Standards, Menswear, Womenswear, Apparel Retail, Customer Loyalty, Fashion Entrepreneurship, Comfort-First Design, Ethical Fashion | Women's Apparel, Boutique Brand, Female-founded, Artisanal Details, Exclusive Designs, Quality Craftsmanship, Home Goods, Accessories, Online Retail, Personalized Customer Service, Catalog Shopping, Comfort Clothing, St. Louis-based, Unique Designs, Luxury Retail |
| Website | ||
| Website | blakelyclothing.com | softsurroundings.com |
About Blakely Clothing
Blakely Clothing, founded in 2012 and based in Norfolk, UK, is making headway as a lifestyle fashion brand in the E-Commerce and Fashion sectors. The company is characterized by its mission to offer "beautifully designed, super-soft clothing" that endures over time, reflecting their slogan: "Clothin...
About Soft Surroundings
Soft Surroundings, a female-founded company based in St. Louis, Missouri, has been inspiring women with its curated offerings in E-Commerce, Fashion, and Lifestyle since its founding in 1999. The brand's slogan, "Effortless Style. Inspired Life.", underscores its emphasis on celebrating femininity t...
We will tell you when either one moves
BounceWatch watches Blakely Clothing and Soft Surroundings for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Blakely Clothing and Soft Surroundings — by email.
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Compiled from the BounceWatch company index. We last looked at Blakely Clothing on 11 Sep 2026, and Soft Surroundings on 3 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.