Brut.
Brut produces short-form, news and feature videos viewed by 150m people worldwide, reaching 500m monthly views.
389 employees · est. 2016 · Paris, France
Refinery29
Where style meets substance - fashion, entertainment, news, and wellness daily
349 employees · est. 2005 · Brooklyn, United States
Refinery29 is the older company (2016 vs 2005).
Side-by-Side Comparison
| Metric | Brut. | Refinery29 |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2005 older |
| Headquarters | ||
| Headquarters | Paris, France | Brooklyn, United States |
| Employees | ||
| Employees | 389 | 349 |
| Industry | ||
| Industry | Entertainment, Social Media, Media | Digital Media, Entertainment, Fashion |
| Funding Stage | ||
| Funding Stage | Series D | Debt Financing |
| Total Funding | ||
| Total Funding | $165.00M | $133.40M |
| Funding Rounds | ||
| Funding Rounds | 6 | 7 |
| Services | ||
| Services | Audience Measurement, Personalised advertising and content, content monetization | Content Production, Community Building, E-commerce Curation, Brand Partnerships, Influencer Collaborations |
| Target Customers | ||
| Target Customers | Online platforms, publishers, advertisers | Beauty Enthusiasts, Fashion Lovers, Culturally Tapped Individuals, Millennial and Gen Z Audience, Global Consumers |
| Taxonomy | ||
| Taxonomy | Short-form Video Content, Global Media Company, News Coverage, Feature-based Content, Social Justice, Technology Content, Multilingual Publishing, International Audience, B Corporation, Multi-platform Publishing, Audience Engagement, Daily Publishing, Media Reach, Video Views | Digital Media, Fashion, Lifestyle, Entertainment, Women's Representation, Underrepresented Communities, Content Creation, Journalism, Video Programming, Trend Forecasting, Diversity And Inclusion, Social Media Engagement, Online Media, Original Content, Audience Engagement |
| Website | ||
| Website | brut.media | refinery29.com |
About Brut.
Brut. is a global media company that has gained significant traction with its short-form video content, attracting a massive audience of 150 million viewers worldwide and amassing 500 million monthly views. Founded in 2016 and headquartered in France, the company has expanded its reach with offices...
About Refinery29
Refinery29, known by its slogan "Where style meets substance," continues to be a pioneering force in the digital media landscape. Established in 2005, this United States-based company has been pivotal in reshaping how content resonates with women and underrepresented communities. Positioned at the i...
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Funding, hiring, leadership and stack changes at Brut. and Refinery29 — by email.
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Compiled from the BounceWatch company index. We last looked at Brut. on 25 Mar 2025, and Refinery29 on 22 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.