Bucherer AG
Swiss Watch & Fine Jewellery Experts since 1888.
1348 employees · est. 1888 · Lucerne, Switzerland
Embassy Kirchhofer Group
Pioneering Swiss Excellence in Luxury Retail
65 employees · est. 1969 · Luzern, Switzerland
Bucherer AG is the older company (1888 vs 1969); Bucherer AG is the larger of the two.
Side-by-Side Comparison
| Metric | Bucherer AG | Embassy Kirchhofer Group |
|---|---|---|
| Founded | ||
| Founded | 1888 older | 1969 |
| Headquarters | ||
| Headquarters | Lucerne, Switzerland | Luzern, Switzerland |
| Employees | ||
| Employees | 1348 larger | 65 |
| Industry | ||
| Industry | Fashion | Consumer Goods, Retail |
| Funding Stage | ||
| Funding Stage | Acquired | Series Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Not tracked yet | Retail of luxury watches and jewelry, Exclusive boutiques, Personalized customer service, In-house watch repair and maintenance (Uhrenatelier), Product expertise and consultations |
| Target Customers | ||
| Target Customers | Not tracked yet | Affluent individuals, Luxury product collectors, Watch and jewelry enthusiasts, Clients in search of exclusive brands, Customers seeking personalized luxury experiences |
| Taxonomy | ||
| Taxonomy | Luxury Watch Retail, Jewellery Retail, Rolex Partnership, In-house Jewellery Design, Natural-Coloured Diamonds, Unique Gemstones, Pearls, Swiss Craftsmanship, Global Retail Presence, Tourneau Acquisition, Family-Owned Legacy, Luxury Brand Expansion, Independent Operation | Luxury Retail, Swiss Watches, Jewelry, Luxury Cosmetics, Boutique Retail, Watch Connoisseurs, Exclusive Mono-Brand Boutiques, Multilingual Service, Tax-Free Shopping, Fine Timepieces, Customer Care, Van Cleef & Arpels, Cartier, Antiques Collection, Swiss Shopping Experience |
| Website | ||
| Website | bucherer.com | embassy.ch |
About Bucherer AG
Bucherer AG, with its slogan "Swiss Watch & Fine Jewellery Experts since 1888," is a legacy brand rooted deeply in the luxury watch and jewellery industry. Founded in 1888 by Carl-Friedrich Bucherer in Switzerland, the company has grown to become a global name in high-end retail, offering an exclusi...
About Embassy Kirchhofer Group
The Embassy Kirchhofer Group, operating under the slogan "Pioneering Swiss Excellence in Luxury Retail," stands as Switzerland’s largest independent retailer specializing in Swiss watches, jewelry, and luxury cosmetics. Originating in the 1940s, the group now commands attention with 16 prestigious b...
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Compiled from the BounceWatch company index. We last looked at Bucherer AG on 6 Aug 2026, and Embassy Kirchhofer Group on 18 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
