Bucherer AG
Swiss Watch & Fine Jewellery Experts since 1888.
1348 employees · est. 1888 · Lucerne, Switzerland
Bucherer AG is the older company (1888 vs 1987); Bucherer AG is the larger of the two.
Side-by-Side Comparison
| Metric | Bucherer AG | PETITE GENEVE PETROVIC |
|---|---|---|
| Founded | ||
| Founded | 1888 older | 1987 |
| Headquarters | ||
| Headquarters | Lucerne, Switzerland | Serbia |
| Employees | ||
| Employees | 1348 larger | 30 |
| Industry | ||
| Industry | Fashion | Retail, Accessories |
| Funding Stage | ||
| Funding Stage | Acquired | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Sale of luxury timepieces and jewelry, Watch and jewelry repair services, Exclusive boutique experiences, Watchmaking and servicing expertise |
| Target Customers | ||
| Target Customers | Not tracked yet | Affluent individuals seeking luxury watches and jewelry, Watch and jewelry collectors, Customers looking for Rolex and Tudor authorized retailers, Individuals interested in high-end brands such as Messika and Roberto Coin |
| Taxonomy | ||
| Taxonomy | Luxury Watch Retail, Jewellery Retail, Rolex Partnership, In-house Jewellery Design, Natural-Coloured Diamonds, Unique Gemstones, Pearls, Swiss Craftsmanship, Global Retail Presence, Tourneau Acquisition, Family-Owned Legacy, Luxury Brand Expansion, Independent Operation | Luxury Timepieces, Jewellery Retail, Watch Repair, Rolex Exclusive Partner, Southeast Europe Market, Jewellery Expertise, High-end Brands, Luxury Retail, Multibrand Salon, Watchmaker Education, Service Center Excellence, Family Business |
| Website | ||
| Website | bucherer.com | petitegeneve.com |
About Bucherer AG
Bucherer AG, with its slogan "Swiss Watch & Fine Jewellery Experts since 1888," is a legacy brand rooted deeply in the luxury watch and jewellery industry. Founded in 1888 by Carl-Friedrich Bucherer in Switzerland, the company has grown to become a global name in high-end retail, offering an exclusi...
About PETITE GENEVE PETROVIC
PETITE GENEVE PETROVIC, known by its slogan The House of Timeless Stories, has solidified itself as a prominent figure in the luxury watch and jewelry market in Southeast Europe. Founded in 1987 by Belgrade watchmaker Sava Petrovic, the company has spent over three decades tailoring an image of exce...
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Funding, hiring, leadership and stack changes at Bucherer AG and PETITE GENEVE PETROVIC — by email.
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Compiled from the BounceWatch company index. We last looked at Bucherer AG on 6 Aug 2026, and PETITE GENEVE PETROVIC on 6 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
