buybuddy vs RetailNext
buybuddy
Transform your store with buybuddy, the #1 solution for boosting offline conversion through physical engagements
16 employees · est. 2018 · London, United Kingdom
RetailNext
E-commerce-style shopper analytics for brick-and-mortar stores, brands and malls
303 employees · est. 2007 · Campbell, United States
RetailNext is the older company (2018 vs 2007); RetailNext is the larger of the two.
Side-by-Side Comparison
| Metric | buybuddy | RetailNext |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2007 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Campbell, United States |
| Employees | ||
| Employees | 16 | 303 larger |
| Industry | ||
| Industry | Analytics, IoT, Retail | Analytics, Big Data, Data Analytics |
| Funding Stage | ||
| Funding Stage | Seed | Corporate Round |
| Total Funding | ||
| Total Funding | $250.00K | $226.00M |
| Funding Rounds | ||
| Funding Rounds | 6 | 7 |
| Services | ||
| Services | AI-Powered Merchandising, Real-time Inventory Tracking, Automated Store Transfers, Dynamic Pricing Adjustments, Planogram Optimization, Customer Behavior Monitoring | Not tracked yet |
| Target Customers | ||
| Target Customers | Retailers, Merchandisers, Retail Chains, Store Managers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | IoT SolutionsOffline Conversion OptimizationRetail AnalyticsSmart TagsCustomer EngagementConsumer Behavior Analysis +9 | Retail AnalyticsIn-Store Data CollectionVideo AnalyticsWi-Fi DetectionBluetooth TrackingOn-Shelf Sensors +8 |
| Website | ||
| Website | buybuddy.co | retailnext.net |
About buybuddy
buybuddy is an innovative IoT startup transforming the retail landscape. Founded in 2018 and headquartered in the United Kingdom, buybuddy leverages cutting-edge smart tags to deliver real-time insights into customer behavior within physical stores. This revolutionary technology captures detailed da...
About RetailNext
RetailNext, founded in 2007, is a pioneering force in retail analytics, revolutionizing the way brick-and-mortar stores understand shopper behavior. Their slogan, "E-commerce-style shopper analytics for brick-and-mortar stores, brands and malls," encapsulates their aim to bridge the digital and phys...
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Compiled from the BounceWatch company index. We last looked at buybuddy on 27 Jan 2026, and RetailNext on 30 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
