Cameleon
Unique outlet concept with stores in Brussels and Genval.
97 employees · est. 1988 · Bruxelles, Belgium
ETIQL
Making high quality accessible for you. Transforming consumerism. No Retail Mark-Ups, No hidden costs.
6 employees · est. 2021 · Hamburg, Germany
Cameleon is the older company (1988 vs 2021); Cameleon is the larger of the two.
Side-by-Side Comparison
| Metric | Cameleon | ETIQL |
|---|---|---|
| Founded | ||
| Founded | 1988 older | 2021 |
| Headquarters | ||
| Headquarters | Bruxelles, Belgium | Hamburg, Germany |
| Employees | ||
| Employees | 97 larger | 6 |
| Industry | ||
| Industry | Design, Fashion, Retail | E-Commerce, Fashion, Retail |
| Funding Stage | ||
| Funding Stage | Private Equity | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $2.20M |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | High-end Brands, Sustainable Products, Eco-built Store, Mindful Consumption, Circular Economy, Zero-waste Initiatives, Physical Retail Experience, Treasure Hunt Shopping, Inclusive Community, Membership Retail Model, Equality And Integrity, Fashion Clothing, Home Decor, Trend-setting Accessories, Private Sales | Sustainable Fashion, Ethical Consumerism, Membership Model, European Artisans, High-quality Products, Accessible Luxury, Ethical Production, Transparent Pricing, Slow Fashion, Conscious Consumerism, Retail Revolution, Responsible Consumption |
| Website | ||
| Website | cameleon.be | etiql.com |
About Cameleon
Cameleon, established in 1988 and headquartered in Belgium, pioneers a unique retail concept focused on a blend of high-end quality brands and sustainable products at competitive prices. Operating outlet stores in Brussels and Genval, their slogan, "Unique outlet concept with stores in Brussels and...
About ETIQL
ETIQL is a Germany-based startup founded in 2021 with the slogan "Making high quality accessible for you. Transforming consumerism. No Retail Mark-Ups, No hidden costs." The company aims to revolutionize the world of consumerism by prioritizing long-term sustainability over short-term profit. Their...
We will tell you when either one moves
BounceWatch watches Cameleon and ETIQL for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Cameleon and ETIQL — by email.
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Compiled from the BounceWatch company index. We last looked at Cameleon on 29 Mar 2026, and ETIQL on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.