Belgium
Cameleon, established in 1988 and headquartered in Belgium, pioneers a unique retail concept focused on a blend of high-end quality brands and sustainable products at competitive prices. Operating outlet stores in Brussels and Genval, their slogan, "Unique outlet concept with stores in Brussels and Genval," encapsulates their strategy.
The company embodies a commitment to value through their outlet model, positioning itself as a leader in sustainable retail practices. As the first eco-built store in Europe, Cameleon emphasizes mindful consumption, advocating for practices such as upcycling, zero-waste, and circularity.
Their community-centric approach complements a commitment to "human first" values, promoting equality and integrity. Their last known funding was a Private Equity Round investment on July 31, 2013, led by E-Capital Equity Management. For investors, Cameleon represents a convergence of sustainable retail innovation, community inclusion, and physical retail resilience in the digital economy.
