Canela Media
Leader in Multicultural Media. Home of Canela.TV streaming AVOD. 🏆CYNOPSIS 25 of 2025 Winner.
210 employees · est. 2019 · New York, United States
TotallyAwesome
We help brands reach their high value audience in hyper-relevant contexts.
92 employees · est. 2015 · Singapore, Singapore
TotallyAwesome is the older company (2019 vs 2015); Canela Media is the larger of the two.
Side-by-Side Comparison
| Metric | Canela Media | TotallyAwesome |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2015 older |
| Headquarters | ||
| Headquarters | New York, United States | Singapore, Singapore |
| Employees | ||
| Employees | 210 larger | 92 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Cyber Security, Digital Media |
| Funding Stage | ||
| Funding Stage | Unknown | Seed |
| Total Funding | ||
| Total Funding | $57.36M | $15.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Streaming Spanish Language Service, Content Ideation and Execution, Audience Data Solutions, Brand Creative Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | US Hispanics, Latino Audiences, Advertisers seeking Latino market | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Multicultural Media, AVOD Streaming, Hispanic Audience Engagement, Audience Solutions, Branded Content Solutions, In-App Rewards Program, OTT Targeting, Precision Marketing, Culturally Relevant Content, Live Channels, Digital Media Solutions, Influencer Marketing, Proprietary Data | Contextual Advertising, Digital Advertising, Influencer Marketing, Audience Analytics & Insights, Brand Suitability, Youth-Safe Ecosystem, Cross-Media, Ad Delivery, Marketing & Advertising, Content Creation, Gaming Solutions, Retail Media Solutions, Multi-Channel Contextual Solutions, High Impact Experiences, Proprietary Research |
| Website | ||
| Website | canelamedia.com | totallyawesome.tv |
About Canela Media
Canela Media, founded in 2019 and headquartered in the United States, positions itself as a leader in multicultural media, particularly targeting the U.S. Hispanic market. Their diverse offering includes Canela.TV, a free, ad-supported streaming platform delivering culturally relevant content, and C...
About TotallyAwesome
TotallyAwesome is a contextual-first marketing and media platform that aims to help brands reach their high-value audience in hyper-relevant contexts. Founded in 2015 and headquartered in Singapore, the company operates in the Advertising, Cyber Security, and Digital Media industries. Their innovati...
We will tell you when either one moves
BounceWatch watches Canela Media and TotallyAwesome for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Canela Media and TotallyAwesome — by email.
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Compiled from the BounceWatch company index. We last looked at Canela Media on 9 Apr 2026, and TotallyAwesome on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.