Cartera – A Rakuten Company
Reward more. Increase Loyalty.
106 employees · est. 2005 · Lexington, United States
ShopBack
APAC's leading shopping, rewards, & payments platform: Shop, earn, pay & save with ShopBack at 20,000 stores.
950 employees · est. 2014 · Garhshankar, Singapore
Cartera – A Rakuten Company is the older company (2005 vs 2014); ShopBack is the larger of the two.
Side-by-Side Comparison
| Metric | Cartera – A Rakuten Company | ShopBack |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2014 |
| Headquarters | ||
| Headquarters | Lexington, United States | Garhshankar, Singapore |
| Employees | ||
| Employees | 106 | 950 larger |
| Industry | ||
| Industry | Advertising, E-Commerce, Payments | E-Commerce, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Series D | Series F |
| Total Funding | ||
| Total Funding | $37.40M | $355.00M |
| Funding Rounds | ||
| Funding Rounds | 9 | 9 |
| Services | ||
| Services | Not tracked yet | Cashback Tracking, Shopper Loyalty Programs, E-commerce Partnership Solutions, Mobile App Services, Browser Extension for Cashback |
| Target Customers | ||
| Target Customers | Not tracked yet | Online Shoppers, Travel Enthusiasts, Retail Customers, Mobile App Users, Digital Platform Consumers |
| Taxonomy | ||
| Taxonomy | Loyalty Programs, Rewards, Shopping Rewards, Retailers, Partnerships, Cash Back, Acquisition, Loyalty Marketplace, Online Shopping, In-store Shopping, Customer Acquisition, Customer Loyalty, Brand Engagement | Cashback, Tech, Online Marketing, Discovery Shopping, Affiliate Marketing, FinTech, Payment Solutions, Rewards, Mobile App, IOS, Android, Smart Solutions, Shopping Platform, Cost-effective Marketing |
| Website | ||
| Website | cartera.com | shopback.sg |
About Cartera – A Rakuten Company
Cartera – A Rakuten Company Slogan: Reward more. Increase Loyalty. Description: Cartera, a Rakuten Company, partners with major airlines and top banks to enhance their customers' loyalty programs. Since its establishment in 2005, Cartera has facilitated customers in earning more miles, points, or ca...
About ShopBack
ShopBack, founded in 2014, has emerged as APAC's leading shopping, rewards, and payments platform, significantly influencing the e-commerce landscape across the Asia-Pacific region. With a compelling slogan, "Shop, earn, pay & save with ShopBack at 20,000 stores," the company outlines its value prop...
We will tell you when either one moves
BounceWatch watches Cartera – A Rakuten Company and ShopBack for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Cartera – A Rakuten Co... and ShopBack — by email.
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Compiled from the BounceWatch company index. We last looked at Cartera – A Rakuten Company on 12 Sep 2024, and ShopBack on 31 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
