Sellar
Powering up trade ordering for the craft drinks industry in the UK.
38 employees · est. 2019 · London, United Kingdom
Cavalier Distributing is the older company (1992 vs 2019); Cavalier Distributing is the larger of the two.
Side-by-Side Comparison
| Metric | Cavalier Distributing | Sellar |
|---|---|---|
| Founded | ||
| Founded | 1992 older | 2019 |
| Headquarters | ||
| Headquarters | Blue Ash, United States | London, United Kingdom |
| Employees | ||
| Employees | 227 larger | 38 |
| Industry | ||
| Industry | Food and Beverage | Food and Beverage, Hospitality, Internet |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Pre Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $120.00K |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Not tracked yet | Trade ordering and direct pricing platform for craft breweries |
| Target Customers | ||
| Target Customers | Not tracked yet | Bars, restaurants, and retailers looking to source directly from craft breweries |
| Taxonomy | ||
| Taxonomy | Craft Beer, Craft Spirits, Craft Beverages, Distribution Network, Boutique Wines, Sales Goals, Growth Strategy, Small-batch Production, Environmental Sustainability | Craft Beer, Breweries, Craft Drinks, B2B Sales, FMCG Sales, Wholesale, User Experience, Craft Spirits |
| Website | ||
| Website | cavbeer.com | sellar.io |
About Cavalier Distributing
Cavalier Distributing is a craft beverage distributor that has been operating since 1992. Headquartered in Cincinnati, Ohio, the company has expanded its operations to cover Florida, Indiana, and Ohio, with 7 dedicated warehouses. Initially specializing in craft beer, the company has diversified its...
About Sellar
Sellar is a UK-based startup focused on powering up trade ordering for the craft drinks industry. Founded in 2019, the company aims to revolutionize the trade ordering experience for the UK craft drinks industry. Sellar targets both suppliers, offering them the opportunity to power their trade sales...
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Funding, hiring, leadership and stack changes at Cavalier Distributing and Sellar — by email.
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Compiled from the BounceWatch company index. We last looked at Cavalier Distributing on 14 Sep 2024, and Sellar on 25 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.