Under Armour is the older company (2020 vs 1996); Under Armour is the larger of the two.
Side-by-Side Comparison
| Metric | CityLegends | Under Armour |
|---|---|---|
| Founded | ||
| Founded | 2020 | 1996 older |
| Headquarters | ||
| Headquarters | Eindhoven, The Netherlands | Baltimore, United States |
| Employees | ||
| Employees | 20 | 12905 larger |
| Industry | ||
| Industry | Community, Mobile, Sports | Internet, Sports, Apparel |
| Funding Stage | ||
| Funding Stage | Seed | IPO |
| Total Funding | ||
| Total Funding | $4.23M | $1.36B |
| Funding Rounds | ||
| Funding Rounds | 8 | 4 |
| Services | ||
| Services | Not tracked yet | Online Retail, Sports Apparel Manufacturing, Footwear Design, Retail Collaboration, Customer Rewards Program |
| Target Customers | ||
| Target Customers | Not tracked yet | Athletes, Fitness Enthusiasts, General Sports Participants, Active Youth, Outdoor Adventurers |
| Taxonomy | ||
| Taxonomy | Street Sports, Urban Culture, Community Building, Spotmap Technology, Athlete Engagement, Creativity In Sports, Sports Challenges, Sports Battles, Street Athlete Platform, Cultural Inspiration, Sports Networking, Talent Discovery, Youth Engagement, Sports Legacy Building | Performance Apparel, Footwear, Sports Innovation, Athlete Focus, Equality In Sports, Bold Innovations, Digital Fitness Solutions, HeatGear Technology, ColdGear Technology, AllSeasonGear, Risk-taking Culture, Team Celebrations, Ethical Practices |
| Website | ||
| Website | citylegends.io | underarmour.com |
About CityLegends
CityLegends, established in 2020, is a pioneering platform dedicated to street sports and culture. Positioned as the leading app in this niche, CityLegends empowers users to connect through a dynamic spotmap, fostering a vibrant community driven by battles, challenges, and tournaments. With a missi...
About Under Armour
Under Armour, founded in 1996, is an enduring presence in the Internet, Sports, Apparel, and Logistics and Delivery industries, headquartered in the United States. Known for its slogan, "Under Armour Makes You Better," the company is dedicated to enhancing athletic performance through innovative sol...
We will tell you when either one moves
BounceWatch watches CityLegends and Under Armour for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at CityLegends and Under Armour — by email.
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Compiled from the BounceWatch company index. We last looked at CityLegends on 21 May 2026, and Under Armour on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.