Baltimore, United States
Under Armour, founded in 1996, is an enduring presence in the Internet, Sports, Apparel, and Logistics and Delivery industries, headquartered in the United States. Known for its slogan, "Under Armour Makes You Better," the company is dedicated to enhancing athletic performance through innovative solutions. With a mission focused on making athletes better, Under Armour is driven by core values that emphasize athletic achievement, equality, sustainability, and resilience.
The company's vision is to continually develop performance solutions that athletes cannot imagine living without, shaping the future of athletic wear and gear. The recent Post IPO Equity investment on 01 January 2026, supported by financial institutions, reinforces its growth trajectory and commitment to innovative product development. Under Armour positions itself strongly by integrating bold innovation with ethical practices, aiming to lead in both business success and social responsibility.
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