EVERYTHING
EVERYTHING is on a mission to build the next social finance experience for Gen Z and young millennials
55 employees · est. 2021 · London, United Kingdom
Cleo is the older company (2016 vs 2021); Cleo is the larger of the two.
2 signals in the last 90 days
Side-by-Side Comparison
| Metric | Cleo | EVERYTHING |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2021 |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 639 larger | 55 |
| Industry | ||
| Industry | Not tracked yet | Financial Services, Fintech, Payments |
| Funding Stage | ||
| Funding Stage | Series C | Seed |
| Total Funding | ||
| Total Funding | $137.50M | $2.00M |
| Funding Rounds | ||
| Funding Rounds | 5 | 1 |
| Services | ||
| Services | AI-driven spending analysis, Personalized budgeting tools, Automated savings and financial goal tracking, Credit building solutions, Financial education through engagement and feedback, 24/7 customer interaction and support | Cash Rewards, Squad-based Earnings, Debit Mastercard Usage, Financial Literacy Challenges |
| Target Customers | ||
| Target Customers | Young adults, Individuals experiencing financial stress, People seeking personalized finance management, Users interested in improving financial literacy, Tech-savvy consumers looking for AI-driven solutions | Young Adults, Tech-savvy Individuals, Teams of Friends, Financially Conscious Consumers |
| Taxonomy | ||
| Taxonomy | AI Assistant, Personal Finance, Financial Well-being, Digital Banking, Financial Tools, Financial Insights, Saving Automation, User Experience, Customer Empowerment, Financial Education, Humor In Finance, Inclusive Finance, Conversational AI, Data-Driven Insights | Social Finance, Gen Z, Young Millennials, Social Interaction, Premium Bonds, Fintech Innovation, Digital Finance, Financial Empowerment, Social Collaboration, Fintech Startup, Financial Experience, Money Interaction, Financial Products, Community-driven Finance |
| Website | ||
| Website | meetcleo.com | joineverything.com |
About Cleo
Cleo, founded in 2016 in the United Kingdom, is redefining fintech by using AI to transform how people relate to their finances. With the slogan, "Join the fintech that’s fighting back," the company aims to break the traditional financial mold and cater to the needs of the 99%. Offering a platform...
About EVERYTHING
EVERYTHING, founded in 2021 and headquartered in the United Kingdom, is carving its niche at the intersection of finance and social interaction, aiming to redefine how Gen Z and young millennials engage with money. This emerging startup stands out in the Financial Services, Fintech, and Payments ind...
We will tell you when either one moves
BounceWatch watches Cleo and EVERYTHING for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Cleo and EVERYTHING — by email.
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Compiled from the BounceWatch company index. We last looked at Cleo on 30 Apr 2026, and EVERYTHING on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.