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Cleo logo — Join the fintech that’s fighting back.

Cleo

Join the fintech that’s fighting back.

Founded 2016 United Kingdom London, United Kingdom 639 employees Series C Total: $137.50M

General Information

Company Name Cleo
Founded Year 2016
Location United Kingdom London, United Kingdom +1
Founders / Decision Makers
Team member
Employees 639
Funding Stage Series C
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Aug 14, 2026

Featured on Sifted: European fintech has a culture problem

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About Cleo

Cleo, founded in 2016 in the United Kingdom, is redefining fintech by using AI to transform how people relate to their finances. With the slogan, "Join the fintech that’s fighting back," the company aims to break the traditional financial mold and cater to the needs of the 99%.

Offering a platform where humor and simplicity are central, Cleo provides a personalized chat experience to enhance financial insight and savings capabilities while encouraging financial well-being. This innovative approach appeals to the next generation looking for inclusive and unbiased financial solutions.

The company’s recent $80 million Series C investment in June 2022, led by Sofina and participated in by investors like Balderton Capital, EQT Ventures, HSBC Innovation Banking, and SBI, highlights its robust growth trajectory, swelling the team from 100 to over 250 members and bringing Cleo's valuation to $500 million.

Taxonomy: AI Assistant, Personal Finance, Financial Well-being, Digital Banking, Financial Tools, Financial Insights, Saving Automation, User Experience, Customer Empowerment, Financial Education, Humor in Finance, Inclusive Finance, Conversational AI, Data-Driven Insights

Services & Products

AI-driven spending analysis
Personalized budgeting tools
Automated savings and financial goal tracking
Credit building solutions
Financial education through engagement and feedback
24/7 customer interaction and support

Target Customers

Young adults Individuals experiencing financial stress People seeking personalized finance management Users interested in improving financial literacy Tech-savvy consumers looking for AI-driven solutions

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series C •••••• 5
Investor Investor Investor Investor
•••• •••• 		01 Jun 2022
Series B •••••• 3
Investor Investor
•••• •••• 		01 Dec 2020
Series A •••••• 4
Investor Investor
•••• •••• 		01 Jul 2018
Seed •••••• 5
Investor Investor Investor Investor
•••• •••• 		01 May 2017
Angel •••••• 8
Investor Investor
•••• •••• 		01 Jan 2017

Latest News

View All
32 Top Supply Chain Companies to Know — Builtin.com
32 Top Supply Chain Companies to Know
Builtin.com Apr 01, 2024
Europe’s Innovation Ecosystem Can Make It the New Palo Alto — Wired
Europe’s Innovation Ecosystem Can Make It the New Palo Alto
Wired Oct 15, 2024
Sigh of relief for UK tech founders as Labour hikes capital gains tax by less than feared — Cnbc
Sigh of relief for UK tech founders as Labour hikes capital gains tax by less than feared
Cnbc Nov 01, 2024
Is consumer fintech heating up again? Exploring opportunities, challenges, and what’s next for the i... — Eu-startups
Is consumer fintech heating up again? Exploring opportunities, challenges, and what’s next for the industry
Eu-startups Jan 23, 2025
Cleo launches new ‘AI money coach’ to help fix your spending habits — Thenextweb
Cleo launches new ‘AI money coach’ to help fix your spending habits
Thenextweb Jul 30, 2025
Founders and investors slam UK “exit tax" — Tech
Founders and investors slam UK “exit tax"
Tech Nov 10, 2025

Cleo Alternatives & Competitors

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Cleo vs
EVERYTHING
EVERYTHING United Kingdom

EVERYTHING is on a mission to build the next social finance experience for Gen Z and young millennia...

Seed
55 employees
Financial Services, Fintech
Compare Cleo vs EVERYTHING
Cleo vs
RiseUp IL
RiseUp IL Israel

We make it easy for anyone to achieve financial wellbeing.

Series B
61 employees
Finance, Financial Services
Compare Cleo vs RiseUp IL
Cleo vs
Housecar
Housecar Sweden

Housecar is a motorhome and caravan sharing platform in Sweden, Norway, and Finland, used by a campe...

Corporate Round
Marketplaces, Transportation
Compare Cleo vs Housecar
Also compare with: Cleo vs EarnIn EarnIn View all alternatives

FAQ About Cleo

Join the fintech that’s fighting back.
Cleo was founded in 2016.
Cleo is headquartered in London, United Kingdom.
Cleo has approximately 639 employees.
Cleo has completed 5 funding rounds, raising a total of $137.50M. The latest funding stage is Series C.
Cleo offers: AI-driven spending analysis, Personalized budgeting tools, Automated savings and financial goal tracking, Credit building solutions, Financial education through engagement and feedback, 24/7 customer interaction and support.
Top alternatives and competitors to Cleo include EVERYTHING, RiseUp IL, Housecar, EarnIn, Ooki. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cleo and EVERYTHING are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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