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Cleo logo — Join the fintech that’s fighting back.

Cleo

Join the fintech that’s fighting back.

Founded 2016 United Kingdom London, United Kingdom 733 employees Series C Total: $137.58M Fintech, Banking

General Information

Company Name Cleo
Founded Year 2016
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 733
Industries Fintech, Banking
Funding Stage Series C
Business Model B2C, Freemium, SaaS
Revenue Model Freemium, Subscription
Hiring 16 roles posted in the month to 31 Oct 2026
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Oct 27, 2026

Hiring for 17 positions in the last 30 days.

Product Launch Oct 27, 2026

Cleo launched its fall financial lineup featuring new products like Cleo Pay Later and Cleo Invest.

Get alerts when Cleo shows new signals

AI Insight

Bounce Watch AI
21 hours ago

Cleo is strategically expanding its product offerings beyond core budgeting and savings with the recent launch of 'Cleo Pay Later' and 'Cleo Invest.' This move into credit and investment products signals a significant shift towards becoming a more comprehensive financial platform. Concurrently, the company is actively hiring for 17 positions, indicating continued growth and support for these new strategic initiatives and a potential scale-up of operations.

Signal Types
Product Launch Hiring
Strategic Labels
Product Diversification Market Expansion Talent Acquisition
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Fintech Growth Investors — Series C+

About Cleo

Cleo, founded in 2016 in the United Kingdom, is redefining fintech by using AI to transform how people relate to their finances. With the slogan, "Join the fintech that’s fighting back," the company aims to break the traditional financial mold and cater to the needs of the 99%.

Offering a platform where humor and simplicity are central, Cleo provides a personalized chat experience to enhance financial insight and savings capabilities while encouraging financial well-being. This innovative approach appeals to the next generation looking for inclusive and unbiased financial solutions.

The company’s recent $80 million Series C investment in June 2022, led by Sofina and participated in by investors like Balderton Capital, EQT Ventures, HSBC Innovation Banking, and SBI, highlights its robust growth trajectory, swelling the team from 100 to over 250 members and bringing Cleo's valuation to $500 million.

Business keywords: AI Assistant, Personal Finance, Financial Well-being, Digital Banking, Financial Tools, Financial Insights, Saving Automation, User Experience, Customer Empowerment, Financial Education, Humor in Finance, Inclusive Finance, Conversational AI, Data-Driven Insights

Services & Products

AI-driven spending analysis
Personalized budgeting tools
Automated savings and financial goal tracking
Credit building solutions
Financial education through engagement and feedback
24/7 customer interaction and support

Target Customers

Young adults Individuals experiencing financial stress People seeking personalized finance management Users interested in improving financial literacy Tech-savvy consumers looking for AI-driven solutions

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $80.00M 5
Balderton Capital EQT Ventures Sofina
Balderton Capital, EQT Ventures +3
01 Jun 2022
Series B $44.00M 3
Balderton Capital EQT Ventures
Balderton Capital, EQT Ventures +1
01 Dec 2020
Series A $10.00M 4
LocalGlobe & Latitude Balderton Capital
LocalGlobe & Latitude, Balderton Capital +2
01 Jul 2018
Seed $2.80M 5
LocalGlobe & Latitude Atomico Goodman Capital
LocalGlobe & Latitude, Atomico +3
01 May 2017
Angel $700.00K 8
Goodman Capital Siraj Fund
Goodman Capital, Siraj Fund +6
01 Jan 2017
Seed £80.00K 1
Entrepreneur First
Entrepreneur First
01 Jan 2016

Latest News

View All
You have to still ‘keep taste and judgement’: How companies are actually putting agentic AI to work — Sifted
You have to still ‘keep taste and judgement’: How companies are actually putting agentic AI to work
Sifted Sep 29, 2026
European fintech has a culture problem — Sifted
European fintech has a culture problem
Sifted Aug 14, 2026
Cleo employees allege toxic workplace culture: ‘Directionless and deeply unhappy’ — Sifted
Cleo employees allege toxic workplace culture: ‘Directionless and deeply unhappy’
Sifted Jun 19, 2026
Companies Keep Slashing Employees’ Benefits for the Worst Reasons — Wired
Companies Keep Slashing Employees’ Benefits for the Worst Reasons
Wired May 15, 2026
Round raises $6M to automate the finance workflows that still require a human to press a button — Thenextweb
Round raises $6M to automate the finance workflows that still require a human to press a button
Thenextweb Apr 13, 2026
Founders and investors slam UK “exit tax" — Tech
Founders and investors slam UK “exit tax"
Tech Nov 10, 2025

Cleo Alternatives & Competitors

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Cleo vs
Qapital
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Cleo vs
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Chime United States

We unite everyday people to unlock their financial progress.

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Compare Cleo vs Chime
Cleo vs
Fintonic
Fintonic Spain

Spain’s preferred platform to unlock the best loans, build your credit score and save money in finan...

104 employees
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FAQ About Cleo

Join the fintech that’s fighting back.
Cleo was founded in 2016.
Cleo is headquartered in London, United Kingdom.
Cleo operates in Fintech and Banking. Its work centres on AI Assistant, Personal Finance, Financial Well-being and Digital Banking. Its customers include Young adults, Individuals experiencing financial stress and People seeking personalized finance management.
Cleo has a B2C, Freemium and SaaS business model. Its revenue comes from Freemium and Subscription.
Cleo has approximately 733 employees.
Cleo has completed 6 funding rounds, raising a total of $137.58M. The latest funding stage is Series C.
Cleo offers: AI-driven spending analysis, Personalized budgeting tools, Automated savings and financial goal tracking, Credit building solutions, Financial education through engagement and feedback, 24/7 customer interaction and support.
Top alternatives and competitors to Cleo include Qapital, Chime, Fintonic, Payr, Meniga. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cleo and Qapital are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Cleo, https://bouncewatch.com/company/cleo, updated 31 October 2026. When citing, please name BounceWatch and link this page.

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