FreeAgent
💙 Loved by over 200,000 people 🙌 Built by a friendly bunch 🏆 World class SaaS
389 employees · est. 2007 · Edinburgh, United Kingdom
FreeAgent is the older company (2016 vs 2007); Cleo is the larger of the two.
2 signals in the last 90 days
Side-by-Side Comparison
| Metric | Cleo | FreeAgent |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2007 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Edinburgh, United Kingdom |
| Employees | ||
| Employees | 639 larger | 389 |
| Industry | ||
| Industry | Not tracked yet | Financial Services, Fintech, SaaS |
| Funding Stage | ||
| Funding Stage | Series C | Series C |
| Total Funding | ||
| Total Funding | $137.50M | $10.32M |
| Funding Rounds | ||
| Funding Rounds | 5 | 7 |
| Services | ||
| Services | AI-driven spending analysis, Personalized budgeting tools, Automated savings and financial goal tracking, Credit building solutions, Financial education through engagement and feedback, 24/7 customer interaction and support | Accounting software, Payroll processing, Tax filing and management, Expense tracking and management, Invoicing and billing solutions, Cashflow management |
| Target Customers | ||
| Target Customers | Young adults, Individuals experiencing financial stress, People seeking personalized finance management, Users interested in improving financial literacy, Tech-savvy consumers looking for AI-driven solutions | Small businesses, Freelancers, Contractors, Landlords, Accountants, Bookkeepers, Financial advisors |
| Taxonomy | ||
| Taxonomy | AI Assistant, Personal Finance, Financial Well-being, Digital Banking, Financial Tools, Financial Insights, Saving Automation, User Experience, Customer Empowerment, Financial Education, Humor In Finance, Inclusive Finance, Conversational AI, Data-Driven Insights | Accounting Software, Small Business Solutions, Freelancer Support, Financial Management, Online Invoicing, Tax Calculation, Time Tracking, Customer Support, Operational Independence, Business Planning, User Experience, Employee Engagement, Financial Technology, Business Efficiency |
| Website | ||
| Website | meetcleo.com | freeagent.com |
About Cleo
Cleo, founded in 2016 in the United Kingdom, is redefining fintech by using AI to transform how people relate to their finances. With the slogan, "Join the fintech that’s fighting back," the company aims to break the traditional financial mold and cater to the needs of the 99%. Offering a platform...
About FreeAgent
FreeAgent, a pioneer in the Financial Services and Fintech industry, specializes in providing award-winning accounting software tailored for small businesses, accountants, and bookkeepers. Founded in 2007 in the United Kingdom, this SaaS company has grown to serve over 200,000 users today. The comp...
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Funding, hiring, leadership and stack changes at Cleo and FreeAgent — by email.
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Compiled from the BounceWatch company index. We last looked at Cleo on 30 Apr 2026, and FreeAgent on 9 Sep 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.