ConvertKit
Sustainable growth tools for creators. Currently rebranding to Kit.
150 employees · est. 2013 · Boise, United States
ConvertKit is the older company (2013 vs 2022); ConvertKit is the larger of the two.
Side-by-Side Comparison
| Metric | ConvertKit | Fanfare |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2022 |
| Headquarters | ||
| Headquarters | Boise, United States | Middletown, United States |
| Employees | ||
| Employees | 150 larger | 1 |
| Industry | ||
| Industry | Advertising, Robotics, SaaS | Gaming, Marketplaces, Platforms |
| Funding Stage | ||
| Funding Stage | Unknown | Pre Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Email marketing platform, Visual automations, Newsletter creation and management, Landing pages and forms development, Monetization tools for digital products | Not tracked yet |
| Target Customers | ||
| Target Customers | Authors, Bloggers, Podcasters, Course creators, Entrepreneurs, Marketers, YouTubers, Musicians, Coaches | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Email Marketing, Creator Economy, Content Monetization, Automation Tools, Digital Creators, Online Business Growth, Email Automation, Branding, Creator Tools, Monetization Strategies, Digital Entrepreneurs, Sustainable Growth, Business Automation | E-commerce Platform, Community-building, Independent Creators, Crowdfunding, Recommendation Engine, Creator Tools, Hardware Creators, Game Creators, Product Selling Platform |
| Website | ||
| Website | convertkit.com | fanfare.app |
About ConvertKit
ConvertKit, now rebranding to Kit, is an innovative player in the SaaS and marketing sectors, offering sustainable growth tools tailored for creators. Founded in 2013, the company effectively merges email, automation, and monetization tools to enhance workflow efficiency for over 600k creators world...
About Fanfare
Fanfare combines e-commerce with community-building for independent creators and their fans. Anyone with an idea for a new game, product or publishing project can create a profile on Fanfare, find a community to support the idea, raise funding, and sell products. Our advanced recommendation engine h...
We will tell you when either one moves
BounceWatch watches ConvertKit and Fanfare for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at ConvertKit and Fanfare — by email.
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Compiled from the BounceWatch company index. We last looked at ConvertKit on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.