Crimson Hexagon
Crimson Hexagon is no more. We have merged with Brandwatch and created the incredible Consumer Research platform.
22 employees · est. 2007 · Boston, United States
Firsthand
AI-powered Brand Agents built for marketers and publishers.
52 employees · est. 2023 · New York, United States
Crimson Hexagon is the older company (2007 vs 2023); Firsthand is the larger of the two.
Side-by-Side Comparison
| Metric | Crimson Hexagon | Firsthand |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2023 |
| Headquarters | ||
| Headquarters | Boston, United States | New York, United States |
| Employees | ||
| Employees | 22 | 52 larger |
| Industry | ||
| Industry | Analytics, Social Media, Marketing | AI, Information Technology, Marketing |
| Funding Stage | ||
| Funding Stage | Merged | Series A |
| Total Funding | ||
| Total Funding | $39.26M | $32.60M |
| Funding Rounds | ||
| Funding Rounds | 10 | 2 |
| Services | ||
| Services | Consumer Intelligence, Social Media Management, Influencer Marketing, Media Intelligence & Insights, Search Intelligence | AI-powered Brand Agent Platform, Consumer Interaction Analytics, Data Control and Security Solutions, Brand Engagement Strategies |
| Target Customers | ||
| Target Customers | Market Researchers, Marketers, Social Media Managers, Content Marketers, PR & Comms, Agencies | Marketers, Publishers, Brands seeking advanced consumer engagement, Businesses looking for AI integration in marketing |
| Taxonomy | ||
| Taxonomy | Consumer Insights, AI-Powered Analysis, Social Media Analytics, Brand Perception Tracking, Campaign Performance Evaluation, Competitive Trend Detection, Market Trend Analysis, Unstructured Data Analysis, Audience Analysis, Enterprise Data Integration, Image Analysis, Text Analysis, Consumer Research Platform, Brand Strategy, Data-Driven Insights | AI-powered Brand Agents, Digital Advertising Technology, Consumer Engagement, Real-time Information Accessibility, AI-driven Marketing Solutions, Data And Knowledge Rights Management, Dynamic Consumer Interaction, Owned And Paid Media Integration, Brand Expertise Retention, AI-first Data System, AI Platform For Marketers, Publisher Solutions, AI Agent Development, AI-driven Consumer Guidance, AI-powered Media Engagement |
| Website | ||
| Website | crimsonhexagon.com | firsthand.ai |
About Crimson Hexagon
Crimson Hexagon, established in 2007 and based in the United States, has positioned itself as a pivotal player in the Analytics, Social Media, and Marketing industries. The company's AI-driven platform provides global brands like Anheuser-Busch InBev, Adidas, and Twitter with actionable consumer ins...
About Firsthand
Firsthand is revolutionizing marketing and consumer engagement through its innovative AI-powered Brand Agents. Their platform empowers marketers and publishers to interact with consumers dynamically and in real-time, regardless of the medium—whether it’s through owned properties or paid media. This...
We will tell you when either one moves
BounceWatch watches Crimson Hexagon and Firsthand for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Crimson Hexagon and Firsthand — by email.
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Compiled from the BounceWatch company index. We last looked at Crimson Hexagon on 9 May 2026, and Firsthand on 16 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.