DECREE Skincare is the older company (2019 vs 2020); DECREE Skincare is the larger of the two.
Side-by-Side Comparison
| Metric | DECREE Skincare | ROUTINELY |
|---|---|---|
| Founded | ||
| Founded | 2019 older | 2020 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 7 larger | 1 |
| Industry | ||
| Industry | Wellness Beauty | Health Care, Health and Wellness, Wellness Beauty |
| Funding Stage | ||
| Funding Stage | Angel | Pre Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Not tracked yet | Skincare Product Sales, Personalized Skin Testing, Subscription Newsletter |
| Target Customers | ||
| Target Customers | Not tracked yet | Individuals seeking skincare solutions, Customers interested in sustainable beauty, People with specific skin conditions (e.g., rosacea, hyperpigmentation) |
| Taxonomy | ||
| Taxonomy | Skincare, Cosmeceutical, Dermatologist, Doctor-led, Therapeutic Skincare, Beauty Products, Elegant Skincare, Cosmetic Regime, Skin Therapy, Clinical Skincare, Effective Skincare, Harveynichols, Cultbeauty, Skin Treatment, Skin Results | Personalized Skincare, E-Commerce, Online Retail, Skincare Products, Cleaners, Moisturizers, Serums, Consumer Goods, Digital Shopping, Beauty Products, Personalization Technology, Skin Health, Direct-to-Consumer |
| Website | ||
| Website | thedecree.com | routinely.com |
About DECREE Skincare
DECREE Skincare is a doctor-led skincare brand with the slogan "Effective skincare, simplified." Founded in 2019 by Dr AJ Sturnham, it aims to simplify the cosmeceutical space by offering a concise range of products that deliver demonstrable results without a complex regimen. The brand's products ar...
About ROUTINELY
ROUTINELY, founded in 2020, is a promising player in the Health Care and Wellness Beauty industries. Operating out of The Netherlands, the company offers a personalized skincare guide designed to help users “Supercharge your skincare” by empowering them to uncover their skin's greatest potential. D...
We will tell you when either one moves
BounceWatch watches DECREE Skincare and ROUTINELY for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at DECREE Skincare and ROUTINELY — by email.
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Compiled from the BounceWatch company index. We last looked at DECREE Skincare on 12 Sep 2024, and ROUTINELY on 2 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.