Joolz
We make premium strollers for the messiest situations, so you're always prepared for the unprepared. 🎢
138 employees · est. 2005 · Amsterdam, The Netherlands
Joolz is the older company (2009 vs 2005); Dorel Juvenile is the larger of the two.
Side-by-Side Comparison
| Metric | Dorel Juvenile | Joolz |
|---|---|---|
| Founded | ||
| Founded | 2009 | 2005 older |
| Headquarters | ||
| Headquarters | Westmount, Canada | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 1889 larger | 138 |
| Industry | ||
| Industry | Consumer Goods, CRM and Sales | E-Commerce, Manufacturing, Retail |
| Funding Stage | ||
| Funding Stage | Grant | Private Equity |
| Total Funding | ||
| Total Funding | $68.60K | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Manufacturing Juvenile Products, Retail and Distribution, Safety Innovation, Product Design and Development | Stroller Manufacturing, Baby Products Retail, Product Customization, Warranty Services |
| Target Customers | ||
| Target Customers | Parents, Caregivers, Retailers in Juvenile Products | Parents, Families with multiple children, Eco-conscious consumers |
| Taxonomy | ||
| Taxonomy | Juvenile Products, Child Safety, Parental Empowerment, Product Innovation, Consumer Safety, Infant Care, Product Quality, Comfort Solutions, Global Brand Portfolio, Parent Solutions, Childcare Products, Family Well-being, Innovative Designs | Premium Strollers, Ergonomic Design, Sustainable Lifestyle, Reusable Packaging, Award-winning Products, Modern Brand Culture, Comfort And Usability, Child-parent Accommodation, Durable Design, Messy Situations, Joolz Birth Forest, Sustainability Partnerships |
| Website | ||
| Website | doreljuvenile.com | joolz.com |
About Dorel Juvenile
Dorel Juvenile, founded in 2009 and headquartered in Canada, is a prominent player in the Consumer Goods industry, with a strong focus on juvenile products. Known for its slogan, "Care for Precious Life," the company has built an impressive portfolio that includes global brand leaders like Maxi-Cosi...
About Joolz
Joolz, founded in 2005, is a premium stroller manufacturer headquartered in The Netherlands. The company has positioned itself within the E-Commerce, Manufacturing, Retail, and Lifestyle industries. Its catchy slogan, "We make premium strollers for the messiest situations, so you're always prepared...
We will tell you when either one moves
BounceWatch watches Dorel Juvenile and Joolz for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Dorel Juvenile and Joolz — by email.
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Compiled from the BounceWatch company index. We last looked at Dorel Juvenile on 14 Mar 2026, and Joolz on 11 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.