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Engagio (acquired by Demandbase)
The #1 ABM Automation Platform. Engagio is now part of Demandbase. Follow @Demandbase for the latest news and updates.
7 employees · est. 2015 · San Mateo, United States
Zeta Global
Achieve the Impossible with AI-Powered Marketing
2960 employees · est. 2007 · New York, United States
Zeta Global is the older company (2015 vs 2007); Zeta Global is the larger of the two.
Side-by-Side Comparison
| Metric | Engagio (acquired by Demandbase) | Zeta Global |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2007 older |
| Headquarters | ||
| Headquarters | San Mateo, United States | New York, United States |
| Employees | ||
| Employees | 7 | 2960 larger |
| Industry | ||
| Industry | Automation, B2B, Enterprise Software | Advertising, Analytics, IT |
| Funding Stage | ||
| Funding Stage | Series B | Debt Financing |
| Total Funding | ||
| Total Funding | $32.54M | $602.50M |
| Funding Rounds | ||
| Funding Rounds | 3 | 7 |
| Services | ||
| Services | Not tracked yet | Zeta Marketing Platform, Athena by Zeta, Customer Data Management, Campaign Execution, Analytics & Attribution, Personalized Messaging, Omnichannel Activation |
| Target Customers | ||
| Target Customers | Not tracked yet | Retail, Travel & Hospitality, Financial Services, Publishers, Media Agencies, Advocacy, Quick Service Restaurants |
| Taxonomy | ||
| Taxonomy | ABM Automation Platform, B2B Marketing Engagement, Account Based Marketing, Sales Orchestration, Demand Generation, MarTech Solutions, Sales Insights, Multi-Channel Orchestration, Account Journey Analytics, Business Software Solutions, High-Value Account Engagement, Sales And Marketing Alignment, B2B Revenue Growth, Vendor Selection Matrix | AI-Powered Marketing, Superintelligent Marketing, Data & Analytics, Martech, Adtech, People-based Marketing, Advanced Analytics, Conversational Agent, Customer Data Platform, Omnichannel Marketing, Customer Acquisition, Customer Retention, Growth Marketing |
| Website | ||
| Website | engagio.com | zetaglobal.com |
About Engagio (acquired by Demandbase)
Engagio is a B2B Marketing Engagement software company, renowned for transforming the way that B2B revenue teams win new business and drive account growth at scale. Founded in 2015 and later acquired by Demandbase, Engagio's expertise lies in adapting to the increasingly non-linear buyer journeys, b...
About Zeta Global
Zeta Global, founded in 2007 by David A. Steinberg and John Sculley, stands as a leader in the intersection of advertising, analytics, IT, and marketing. Headquartered in the United States, Zeta has developed a formidable reputation for its proprietary AI-driven capabilities aimed at enhancing marke...
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BounceWatch watches Engagio (acquired by Demandbase) and Zeta Global for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Engagio (acquired by D... and Zeta Global — by email.
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Compiled from the BounceWatch company index. We last looked at Engagio (acquired by Demandbase) on 24 Jun 2025, and Zeta Global on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.