Ethos
Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.
1048 employees · est. 2016 · Austin, United States
Premier Choice Insurance
Independent Insurance Agency representing dozens of top rated carriers for auto, home, business & life insurance
8 employees · est. 2013 · Mesa, United States
Premier Choice Insurance is the older company (2016 vs 2013); Ethos is the larger of the two.
3 signals in the last 90 days
Side-by-Side Comparison
| Metric | Ethos | Premier Choice Insurance |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2013 older |
| Headquarters | ||
| Headquarters | Austin, United States | Mesa, United States |
| Employees | ||
| Employees | 1048 larger | 8 |
| Industry | ||
| Industry | Finance, Financial Services, Fintech | Insurance, Health insurance |
| Funding Stage | ||
| Funding Stage | Series D | Not tracked yet |
| Total Funding | ||
| Total Funding | $413.96M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 8 | Not tracked yet |
| Services | ||
| Services | Providing no-medical-exam life insurance, term life insurance, whole life insurance, and guaranteed issue policies with instant underwriting and online application process. Also includes free estate planning and financial services. | Not tracked yet |
| Target Customers | ||
| Target Customers | Potential customers seeking life insurance coverage who prefer a quick, no-medical-exam application process and are interested in online financial services and estate planning. | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Insurtech, Life Insurance, Technology, Predictive Analytics, Financial Technology, Investment, Digital Experience, Insurance Technology, Insurance Innovation | Independent Insurance Agency, Auto Insurance, Homeowners Insurance, Commercial Insurance, Life Insurance, General Liability Insurance, Business Auto, Workers Compensation, Commercial Property, Personal Umbrella Policies, Flood Insurance, Home-based Businesses, Auto Repair Shops, Photographers Insurance, Carpenters Insurance |
| Website | ||
| Website | ethoslife.com | premierchoiceaz.com |
About Ethos
Ethos is a life insurance startup that aims to make life insurance more accessible and affordable for millions of families. The company leverages a unique blend of industry expertise, technology, and a personal touch to simplify and expedite the life insurance process. With a focus on incorporating...
About Premier Choice Insurance
Premier Choice Insurance is an independent insurance agency based in Mesa, AZ. Founded in 2013, the company represents a wide range of top-rated carriers, offering diverse insurance options including auto, home, business, and life insurance. Their expertise extends to both commercial and personal in...
We will tell you when either one moves
BounceWatch watches Ethos and Premier Choice Insurance for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Ethos and Premier Choice Insuran... — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Ethos on 1 Mar 2025, and Premier Choice Insurance on 14 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.