Ethos logo — Ethos blends industry expertise and technology to provide ac...

Ethos

Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.

Founded 2016 United States Austin, United States 1048 employees Series D Total: $413.96M Finance, Financial Services +4

General Information

Company Name Ethos
Founded Year 2016
Location United States Austin, United States
Employees 1048
Industries Finance, Financial Services, Fintech +3
Funding Stage Series D
Social

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About Ethos

Ethos is a life insurance startup that aims to make life insurance more accessible and affordable for millions of families. The company leverages a unique blend of industry expertise, technology, and a personal touch to simplify and expedite the life insurance process. With a focus on incorporating deep technology and data science, Ethos has successfully transformed the traditionally lengthy and cumbersome experience of obtaining life insurance into a streamlined, digital process that can be completed in minutes, thanks to predictive analytics. The company prides itself on eliminating traditional barriers in the industry and has issued billions in coverage each month, positioning itself as a disruptive force in the modernization of the life insurance sector. The startup has received significant backing from prominent investors including General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and investment vehicles associated with notable personalities such as Jay-Z, Kevin Durant, and Robert Downey Jr. In its latest funding round, Ethos raised a noteworthy $7.46M Series D investment on January 24, 2022. The company's innovative approach has garnered recognition, with Ethos being named on CB Insights' Global Insurtech 50 list and achieving a place among BuiltIn's Top 100 Midsize Companies in San Francisco. With its rapid expansion, Ethos is actively seeking driven individuals to further its mission of protecting the next million families.

Business keywords: Insurtech, Life Insurance, Technology, Predictive Analytics, Financial Technology, Investment, Digital Experience, Insurance Technology, Insurance Innovation

Services & Products

Providing no-medical-exam life insurance
term life insurance
whole life insurance
and guaranteed issue policies with instant underwriting and online application process. Also includes free estate planning and financial services.

Target Customers

Potential customers seeking life insurance coverage who prefer a quick no-medical-exam application process and are interested in online financial services and estate planning.

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Series D $7.46M -
24 Jan 2022
Series D $100.00M 1
SoftBank Vision Fund
21 Jul 2021
Series D $200.00M 10
GV, General Catalyst +8
11 May 2021
Series C $60.00M 3
Goldman Sachs, GV +1
27 Aug 2019
Series B $35.00M 4
Heroic Ventures, GV +2
29 Oct 2018
Series A $11.50M 8
Heroic Ventures, Peterson Ventures +6
13 Jun 2018
Seed Round Undisclosed 1
SV Angel
22 Jun 2017
Seed Round Undisclosed 4
Heroic Ventures, Peterson Ventures +2
06 Sep 2016

Ethos Alternatives & Competitors

View All Alternatives
Ethos vs
UnderwriteMe
UnderwriteMe United Kingdom

Using technology to transform life insurance markets in the UK, Europe, Asia, Australia, USA and Can...

128 employees
Insurance, Insurtech
Ethos vs

Simplifying the way insurance is purchased for financial institutions, their advisors and their clie...

Series B
98 employees
Financial Services, Fintech
Ethos vs

Pioneering the future of insurance.

9 employees
Insurance, Insurtech

FAQ About Ethos

Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.
Ethos was founded in 2016.
Ethos is headquartered in Austin, United States.
Ethos operates in Finance, Financial Services, Fintech, Insurance, Insurtech and Life insurance. Its work centres on Insurtech, Life Insurance, Technology and Predictive Analytics. Its customers include Potential customers seeking life insurance coverage who prefer a quick and no-medical-exam application process and are interested in online financial services and estate planning..
Ethos has approximately 1048 employees.
Ethos has completed 8 funding rounds, raising a total of $413.96M. The latest funding stage is Series D.
Ethos offers: Providing no-medical-exam life insurance, term life insurance, whole life insurance, and guaranteed issue policies with instant underwriting and online application process. Also includes free estate planning and financial services..
Top alternatives and competitors to Ethos include UnderwriteMe, Covr Financial Technologies, IIP Group Holdings, Inc., Atidot, Finaeo Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Ethos and UnderwriteMe are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Ethos, https://bouncewatch.com/company/ethos-2, updated 24 July 2026. When citing, please name BounceWatch and link this page.

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