Factors.ai vs Metadata
Factors.ai
Leverage buying signals to turn in-market prospects into paying customers
112 employees · est. 2020 · Stamford, United States
Metadata
You run the media strategy. AI runs the ads
138 employees · est. 2015 · San Jose, United States
Metadata is the older company (2020 vs 2015).
Side-by-Side Comparison
| Metric | Factors.ai | Metadata |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2015 older |
| Headquarters | ||
| Headquarters | Stamford, United States | San Jose, United States |
| Employees | ||
| Employees | 112 | 138 |
| Industry | ||
| Industry | Advertising, Analytics | Advertising, B2B, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Seed | Venture round |
| Total Funding | ||
| Total Funding | $5.60M | $61.87M |
| Funding Rounds | ||
| Funding Rounds | 4 | 11 |
| Services | ||
| Services | AI Account Based Marketing Platform, Scout AI Agents, Intent Signal Analysis, AdPilot for LinkedIn and Google Ads, Attribution and Analytics Solutions, Website Visitor Identification, Integrations for Enhanced GTM Operations | Automated Campaign Execution, Audience Targeting, Bid Optimization, Creative Testing, Budget Management, Real-time Performance Reporting |
| Target Customers | ||
| Target Customers | Early-stage Startups, Growth-stage Startups, Enterprises, Demand Gen Marketers, Marketing Leaders, Sales Teams | B2B Marketers, Demand Generation Teams, Performance Marketers, Paid Media Managers, Account-Based Marketing Teams |
| Taxonomy | ||
| Taxonomy | AI ABM PlatformB2B MarketingAccount-Based MarketingIntent Data AnalysisDigital AdvertisingAccount Intelligence +9 | AI-driven AdvertisingCampaign AutomationAudience TargetingRevenue OptimizationB2B Digital AdvertisingCustomer Behavior Analysis +9 |
| Website | ||
| Website | factors.ai | metadata.io |
About Factors.ai
Factors.ai, founded in 2020, is a United States-based company specializing in Advertising and Analytics. The company provides an AI-powered Account-Based Marketing (ABM) platform designed to propel B2B Go-To-Market (GTM) teams by transforming buying signals into actionable insights. Their core stren...
About Metadata
Metadata, founded in 2015 and headquartered in the United States, is pioneering in the AI-driven B2B digital advertising space. The company's slogan, "You run the media strategy. AI runs the ads," encapsulates its mission to streamline and enhance digital ad campaigns. The platform effectively auto...
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Compiled from the BounceWatch company index. We last looked at Factors.ai on 23 Sep 2026, and Metadata on 30 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
