Feefo
Real people. Real Reviews. Real insight.
160 employees · est. 2010 · Petersfield, United Kingdom
Trustpilot
Behind every Trustpilot review is an experience that matters.
1366 employees · est. 2007 · Denmark
Trustpilot is the older company (2010 vs 2007); Trustpilot is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Feefo | Trustpilot |
|---|---|---|
| Founded | ||
| Founded | 2010 | 2007 older |
| Headquarters | ||
| Headquarters | Petersfield, United Kingdom | Denmark |
| Employees | ||
| Employees | 160 | 1366 larger |
| Industry | ||
| Industry | E-Commerce | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Not tracked yet | IPO |
| Total Funding | ||
| Total Funding | Not tracked yet | $671.10M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 9 |
| Services | ||
| Services | Not tracked yet | Review Collection, Reputation Enhancement, Consumer Insights, Trust Reports |
| Target Customers | ||
| Target Customers | Not tracked yet | End Consumers, E-commerce Businesses, Retail Companies, Service Providers |
| Taxonomy | ||
| Taxonomy | Review Collection, Customer Feedback, Customer Relationship Management, Brand Loyalty, Consumer Trust, Customer Retention, Google Premier Partner, Compliance Solutions | Online Reviews, Review Platform, Customer Feedback, Consumer Trust, Online Reputation Management, Brand Reputation, Conversion Optimization, Ecommerce Reviews, Merchant Reviews, Open Internet, Social Media Community Guidelines, Growth Hacking |
| Website | ||
| Website | feefo.com | trustpilot.com |
About Feefo
Feefo is an E-Commerce startup based in the United Kingdom, founded in 2010. The company's slogan "Real people. Real Reviews. Real insight." captures its unique approach to collecting reliable and constructive reviews from confirmed customers. Feefo stands out by providing feedback that helps compan...
About Trustpilot
Trustpilot, founded in 2007, has carved a niche as a universal symbol of trust in the digital world, connecting consumers and businesses through reviews. The company's mission is encapsulated in its slogan: "Behind every Trustpilot review is an experience that matters." With over 300 million review...
We will tell you when either one moves
BounceWatch watches Feefo and Trustpilot for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Feefo and Trustpilot — by email.
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Compiled from the BounceWatch company index. We last looked at Feefo on 12 Sep 2024, and Trustpilot on 9 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.