-logo.jpg "Fitbit (now part of Google)"){kind=logo}
Fitbit (now part of Google)
Listen to your body, feel your power. Fitbit is now part of the Google family.
1284 employees · est. 2007 · San Francisco, United States
inne
Measure your daily progesterone levels with the inne minilab to track your fertility and decode your cycle.
183 employees · est. 2016 · Berlin, Germany
Fitbit (now part of Google) is the older company (2007 vs 2016); Fitbit (now part of Google) is the larger of the two.
Side-by-Side Comparison
| Metric | Fitbit (now part of Google) | inne |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2016 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Berlin, Germany |
| Employees | ||
| Employees | 1284 larger | 183 |
| Industry | ||
| Industry | Consumer Electronics, Hardware, Health Care | Biotechnology, Health Care, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Acquired | Series A |
| Total Funding | ||
| Total Funding | $2.17B | $19.72M |
| Funding Rounds | ||
| Funding Rounds | 6 | 4 |
| Services | ||
| Services | regional market adaptation, language localization, cross-border shipping solutions | Saliva-based contraception, Fertility tracking, Cycle monitoring, Subscription plans for fertility monitoring, Digital app for cycle tracking |
| Target Customers | ||
| Target Customers | international online shoppers, businesses with global customer base, e-commerce platforms seeking localization support | Women seeking hormone-free contraception, Women interested in fertility tracking, Health-conscious women, Women aged 18 and above, Non-breastfeeding and non-pregnant women |
| Taxonomy | ||
| Taxonomy | Wearable Technology, Health Tracking, Fitness Technology, Wireless Sensors, Activity Monitoring, Sleep Tracking, Calorie Counting, Digital Health Platform, Personal Health Goals, Social Health Networking, Lifestyle Enhancement, Wellness Technology, Nutrition Logging, Consumer Electronics | Biotech Startup, Female Fertility Tracking, Hormone Monitoring, Saliva Test, Ovulation Prediction, Natural Contraception, Femtech, Personalized Health, Digital Health App, Women's Health, Health Technology, Reproductive Health |
| Website | ||
| Website | fitbit.com | inne.io |
About Fitbit (now part of Google)
Fitbit, founded in 2007 in the United States, has established itself as a leader in the Consumer Electronics sector, with significant influence in Health Care, Health and Wellness, Hardware, and Sports. The company, known for its slogan, "Listen to your body, feel your power," has transitioned into...
About inne
inne, a biotech startup headquartered in Germany, is revolutionizing women's health with its innovative approach to tracking fertility. Founded in 2016, inne leverages biochemistry to offer a convenient at-home saliva test that measures daily progesterone levels, predicting and confirming ovulation...
We will tell you when either one moves
BounceWatch watches Fitbit (now part of Google) and inne for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Fitbit (now part of Go... and inne — by email.
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Compiled from the BounceWatch company index. We last looked at Fitbit (now part of Google) on 28 May 2026, and inne on 14 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.