Genius Foods
Deliciously Gluten Free bakery range for a live without symptoms, without compromise and with utter deliciousness.
98 employees · est. 2009 · Edinburgh, United Kingdom
Genius Foods is the older company (2016 vs 2009); Genius Foods is the larger of the two.
Side-by-Side Comparison
| Metric | FitJoy | Genius Foods |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2009 older |
| Headquarters | ||
| Headquarters | Austin, United States | Edinburgh, United Kingdom |
| Employees | ||
| Employees | 28 | 98 larger |
| Industry | ||
| Industry | Food and Beverage, Sports | Food and Beverage, Manufacturing |
| Funding Stage | ||
| Funding Stage | Series Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $6.55M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Production of grain-free and gluten-free snacks, E-commerce platform for retailing snacks, Retail distribution through authorized retailers, Affiliate marketing programs | Not tracked yet |
| Target Customers | ||
| Target Customers | Health-conscious consumers, Individuals with gluten intolerance or celiac disease, Consumers interested in non-GMO products, Retail stores looking to stock healthy snacks, Online shoppers on platforms like Amazon | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Healthy Snacks, Gluten-free Products, GMO-free Products, Protein Bars, Artificial Additive-free, Conscious Consumer, Food Sustainability, Joy Forward Initiative, Children's Nutrition, Snack Innovation, Health-conscious Branding, Community Support, Natural Ingredients, Consumer Health Awareness | Gluten Free Bakery, Bakery Products, Food Innovation, Specialized Baking, Celiac Disease, Gluten-Free Lifestyle, Food Quality, Product Diversification, Food Entrepreneurship, Health-Conscious Consumers |
| Website | ||
| Website | fitjoyfoods.com | geniusfood.com |
About FitJoy
FitJoy, established in 2016, is a dynamic player within the Food and Beverage and Sports industries, headquartered in the United States. Embracing the slogan, "It's a snack.", FitJoy strives to enhance everyday snacking experiences by offering enticing, healthy snack options. Their product line is c...
About Genius Foods
Genius Foods is a pioneering Gluten Free bakery company founded in 2009. The company's slogan, "Deliciously Gluten Free bakery range for a life without symptoms, without compromise and with utter deliciousness," epitomizes its mission to provide delectable gluten-free products. Genius Foods has tran...
We will tell you when either one moves
BounceWatch watches FitJoy and Genius Foods for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at FitJoy and Genius Foods — by email.
Frequently Asked Questions
Compare FitJoy with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at FitJoy on 30 Apr 2026, and Genius Foods on 17 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.