FitJoy logo — It's a snack.

FitJoy

It's a snack.

Founded 2016 United States Austin, United States 28 employees Series Unknown Total: $6.55M Food and Beverage, Sports

General Information

Company Name FitJoy
Founded Year 2016
Location United States Austin, United States +1
Employees 28
Industries Food and Beverage, Sports
Funding Stage Series Unknown
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About FitJoy

FitJoy, established in 2016, is a dynamic player within the Food and Beverage and Sports industries, headquartered in the United States. Embracing the slogan, "It's a snack.", FitJoy strives to enhance everyday snacking experiences by offering enticing, healthy snack options. Their product line is characterized by bold and varied flavors including tangy, twisty, cheezy, and spicy snacks, aiming to cater to health-conscious consumers seeking joyful indulgences.

FitJoy's commitment to innovation and quality has attracted attention from the investment community, evidenced by a $1.55M venture round led by Unorthodox Ventures on 02 March 2020. This investment underscores the confidence in FitJoy’s potential to capture a significant market share within the rapidly growing healthy snack segment. As they look to further expand their offerings and market presence, FitJoy presents an attractive opportunity for investors seeking to enter or leverage growth in the health-focused food market.

Taxonomy: healthy snacks, gluten-free products, GMO-free products, protein bars, artificial additive-free, conscious consumer, food sustainability, Joy Forward initiative, children's nutrition, snack innovation, health-conscious branding, community support, natural ingredients, consumer health awareness

Services & Products

Production of grain-free and gluten-free snacks
E-commerce platform for retailing snacks
Retail distribution through authorized retailers
Affiliate marketing programs

Target Customers

Health-conscious consumers Individuals with gluten intolerance or celiac disease Consumers interested in non-GMO products Retail stores looking to stock healthy snacks Online shoppers on platforms like Amazon

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round •••••• 1
Investor
02 Mar 2020
Series A •••••• 2
Investor
•••• ••••
26 Jan 2018

FitJoy Alternatives & Competitors

FitJoy vs
Genius Foods
Genius Foods United Kingdom

Deliciously Gluten Free bakery range for a live without symptoms, without compromise and with utter...

98 employees
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FitJoy vs
Nutrisail
Nutrisail United States

Better Health Is On The Horizon

25 employees
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FitJoy vs
The Goods Mart
The Goods Mart United States

A better-for-you, socially conscious convenience store

9 employees
Retail
Also compare with: FitJoy vs Lily Bird Lily Bird

FAQ About FitJoy

It's a snack.
FitJoy was founded in 2016.
FitJoy is headquartered in Austin, United States.
FitJoy operates in the following industries: Food and Beverage, Sports.
FitJoy has approximately 28 employees.
FitJoy has completed 2 funding rounds, raising a total of $6.55M. The latest funding stage is Series Unknown.
FitJoy offers: Production of grain-free and gluten-free snacks, E-commerce platform for retailing snacks, Retail distribution through authorized retailers, Affiliate marketing programs.
Top alternatives and competitors to FitJoy include Genius Foods, Nutrisail, The Goods Mart, Lily Bird, gitti Conscious Beauty. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
FitJoy and Genius Foods are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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