Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
FitJoy logo — It's a snack.

FitJoy

It's a snack.

Founded 2016 United States Austin, United States 28 employees Venture round Total: $6.55M Food and Beverage, Sports

General Information

Company Name FitJoy
Founded Year 2016
Location United States Austin, United States
Employees 28
Industries Food and Beverage, Sports
Funding Stage Venture round
Business Model D2C, E Commerce, Subscription Box
Revenue Model Product Sales, Subscription
Social

BounceWatch is an independent company data service, not affiliated with FitJoy. To contact FitJoy, visit fitjoyfoods.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does FitJoy compare?

A PDF of FitJoy and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting FitJoy soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About FitJoy

FitJoy, established in 2016, is a dynamic player within the Food and Beverage and Sports industries, headquartered in the United States. Embracing the slogan, "It's a snack.", FitJoy strives to enhance everyday snacking experiences by offering enticing, healthy snack options. Their product line is characterized by bold and varied flavors including tangy, twisty, cheezy, and spicy snacks, aiming to cater to health-conscious consumers seeking joyful indulgences.

FitJoy's commitment to innovation and quality has attracted attention from the investment community, evidenced by a $1.55M venture round led by Unorthodox Ventures on 02 March 2020. This investment underscores the confidence in FitJoy’s potential to capture a significant market share within the rapidly growing healthy snack segment. As they look to further expand their offerings and market presence, FitJoy presents an attractive opportunity for investors seeking to enter or leverage growth in the health-focused food market.

Business keywords: healthy snacks, gluten-free products, GMO-free products, protein bars, artificial additive-free, conscious consumer, food sustainability, Joy Forward initiative, children's nutrition, snack innovation, health-conscious branding, community support, natural ingredients, consumer health awareness

Services & Products

Production of grain-free and gluten-free snacks
E-commerce platform for retailing snacks
Retail distribution through authorized retailers
Affiliate marketing programs

Target Customers

Health-conscious consumers Individuals with gluten intolerance or celiac disease Consumers interested in non-GMO products Retail stores looking to stock healthy snacks Online shoppers on platforms like Amazon

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $1.55M 1
Unorthodox Ventures
Unorthodox Ventures
02 Mar 2020
Series A $5.00M 2
LivWell Ventures
LivWell Ventures, Manish Patel
26 Jan 2018

FitJoy Alternatives & Competitors

View All Alternatives
FitJoy vs
Medenka
Medenka Slovenia

Medenka offers healthy snacking and promotes "Clean Label" products without additives or preservativ...

Consumer Goods, E-Commerce
Compare FitJoy vs Medenka
FitJoy vs
WICKED Protein
WICKED Protein United States

Certified Clean™️ Sports Nutrition | 💪 Protein Bars, Powders, & Cookies | More Protein with Less Su...

3 employees
Consumer Goods, E-Commerce
Compare FitJoy vs WICKED Protein
FitJoy vs
Biena Snacks
Biena Snacks United States

Female Founded. Nutrient-Dense + unbelievably delicious snacks. Snack Better. Live Better. Biena

Series B
23 employees
Food and Beverage, Hospitality
View all alternatives

FAQ About FitJoy

It's a snack.
FitJoy was founded in 2016.
FitJoy is headquartered in Austin, United States.
FitJoy operates in Food and Beverage and Sports. Its work centres on healthy snacks, gluten-free products, GMO-free products and protein bars. Its customers include Health-conscious consumers, Individuals with gluten intolerance or celiac disease and Consumers interested in non-GMO products.
FitJoy has a D2C, E Commerce and Subscription Box business model. Its revenue comes from Product Sales and Subscription.
FitJoy has approximately 28 employees.
FitJoy has completed 2 funding rounds, raising a total of $6.55M. The latest funding stage is Venture round.
FitJoy offers: Production of grain-free and gluten-free snacks, E-commerce platform for retailing snacks, Retail distribution through authorized retailers, Affiliate marketing programs.
Top alternatives and competitors to FitJoy include Medenka, WICKED Protein, Biena Snacks, ChocZero, Inc., Bragg Live Food Products, LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
FitJoy and Medenka are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for FitJoy, https://bouncewatch.com/company/fitjoy, updated 30 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout