Side-by-Side Comparison
| Metric | FitJoy | Lily Bird |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2018 |
| Headquarters | ||
| Headquarters | Austin, United States | Reno, United States |
| Employees | ||
| Employees | 28 larger | 2 |
| Industry | ||
| Industry | Food and Beverage, Sports | Consumer Goods |
| Funding Stage | ||
| Funding Stage | Series Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $6.55M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Production of grain-free and gluten-free snacks, E-commerce platform for retailing snacks, Retail distribution through authorized retailers, Affiliate marketing programs | Not tracked yet |
| Target Customers | ||
| Target Customers | Health-conscious consumers, Individuals with gluten intolerance or celiac disease, Consumers interested in non-GMO products, Retail stores looking to stock healthy snacks, Online shoppers on platforms like Amazon | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Healthy Snacks, Gluten-free Products, GMO-free Products, Protein Bars, Artificial Additive-free, Conscious Consumer, Food Sustainability, Joy Forward Initiative, Children's Nutrition, Snack Innovation, Health-conscious Branding, Community Support, Natural Ingredients, Consumer Health Awareness | Women's Health, Bladder Leaks, Underwear Subscription, Confidence, Feminine Hygiene, Incontinence Products, Discreet Delivery, Self-care, Body Positivity |
| Website | ||
| Website | fitjoyfoods.com | mylilybird.com |
About FitJoy
FitJoy, established in 2016, is a dynamic player within the Food and Beverage and Sports industries, headquartered in the United States. Embracing the slogan, "It's a snack.", FitJoy strives to enhance everyday snacking experiences by offering enticing, healthy snack options. Their product line is c...
About Lily Bird
Lily Bird is a Consumer Goods startup founded in 2018. Their slogan "Tell your bladder who's boss" embodies their mission to empower women with leaky laughs and dribble dilemmas. The company addresses the taboo surrounding bladder leakage and provides solutions to women who experience this issue. Li...
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BounceWatch watches FitJoy and Lily Bird for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at FitJoy and Lily Bird — by email.
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Compiled from the BounceWatch company index. We last looked at FitJoy on 30 Apr 2026, and Lily Bird on 13 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.