Forma.ai
The Sales Performance Management platform that unifies sales planning & incentive compensation with fully connected data
147 employees · est. 2016 · Toronto, Canada
Palettehq.com
Automate commissions. Track performance. Motivate sales. Provide visibility, transparency.
10 employees · est. 2021
Forma.ai is the older company (2016 vs 2021); Forma.ai is the larger of the two.
4 signals in the last 90 days
Side-by-Side Comparison
| Metric | Forma.ai | Palettehq.com |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2021 |
| Headquarters | ||
| Headquarters | Toronto, Canada | Not tracked yet |
| Employees | ||
| Employees | 147 larger | 10 |
| Industry | ||
| Industry | AI, IT, Information Technology | Automation, B2B, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Series B | Pre Seed |
| Total Funding | ||
| Total Funding | $58.00M | $9.13M |
| Funding Rounds | ||
| Funding Rounds | 3 | 3 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered, Sales Compensation Software, Enterprise, Data Model, Sales Compensation Strategy, Sales Performance, Optimization, Enterprise Solutions | Sales Compensation Software, Sales Incentives, Compensation Management, Incentive Compensation, HR Performance & Reward, Bonus Management, Sales Performance Management |
| Website | ||
| Website | forma.ai | palettehq.com |
About Forma.ai
Forma.ai is a Canadian startup founded in 2016 that offers an AI-driven sales compensation software solution for enterprises. The company's slogan "The AI-Powered Sales Compensation Software for Enterprise" signifies its focus on leveraging advanced technologies to drive sales effectiveness. With a...
About Palettehq.com
Palette is a B2B startup founded in 2021 with a clear mission: to automate commissions, track performance, motivate sales, and provide visibility and transparency. The company's slogan "Automate commissions. Track performance. Motivate sales. Provide visibility, transparency." echoes its commitment...
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BounceWatch watches Forma.ai and Palettehq.com for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Forma.ai and Palettehq.com — by email.
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Compiled from the BounceWatch company index. We last looked at Forma.ai on 12 Sep 2024, and Palettehq.com on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
