Forma.ai (AI, IT) — Funding, Investors & Signals 2026

Forma.ai

The Sales Performance Management platform that unifies sales planning & incentive compensation with fully connected data

Founded 2016 Canada

Toronto, Canada 147 employees Series B Total: $58.00M AI, IT +2

Forma.ai is a Canadian startup founded in 2016 that offers an AI-driven sales compensation software solution for enterprises. The company's slogan "The AI-Powered Sales Compensation Software for Enterprise" signifies its focus on leveraging advanced technologies to drive sales effectiveness. With a strong emphasis on Information Technology, Forma.ai has garnered significant attention in the industry. The company recently secured a noteworthy $45.00M Series B investment on 17 May 2022, attracting a diverse group of investors including Gaingels, Golden Ventures, Uncork Capital, XFund, Crosslink Capital, and ACME Capital. This substantial funding underscores the confidence that these key players in the investment community have in Forma.ai's innovative approach and potential for growth. Forma.ai's unique value proposition lies in its utilization of a collective data model to drive sales compensation strategy, which sets it apart as the world’s first of its kind. This capability to design, execute, and optimize sales compensation within a single platform positions Forma.ai as a key player in the Information Technology space. Overall, Forma.ai's recent funding round and its cutting-edge sales compensation solution demonstrate the company's potential for disrupting the enterprise software market and shaping the future of sales strategy optimization with the power of AI.

Funding Stage	Amount	Investors	Date
Series B	••••••	6	17 May 2022
Series A	••••••	4	11 Mar 2021
Seed Round	••••••	-	07 Feb 2020

Funding Stage

Amount

Investors

Lead Investors

Date

Series B

••••••

17 May 2022

Series A

••••••

11 Mar 2021

Seed Round

••••••

07 Feb 2020

FAQ About Forma.ai

The Sales Performance Management platform that unifies sales planning & incentive compensation with fully connected data

Forma.ai was founded in 2016.

Forma.ai is headquartered in Toronto, Canada.

Forma.ai operates in the following industries: AI, IT, Information Technology, CRM and Sales.

Forma.ai has approximately 147 employees.

Forma.ai has completed 3 funding rounds, raising a total of $58.00M. The latest funding stage is Series B.

Top alternatives and competitors to Forma.ai include TruCommish, Compensation Resources, Palettehq.com , Centive, Visdum. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Forma.ai and TruCommish are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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