-logo.jpg "Formation (acquired by BCG)"){kind=logo}
Formation (acquired by BCG)
Formation is the global leader in developing scalable solutions for individualized offers.
42 employees · est. 2015 · San Francisco, United States
SmartMessage
All-in-one customer experience and marketing platform to engage your audience.
79 employees · est. 2005 · Istanbul, Turkey
SmartMessage is the older company (2015 vs 2005); SmartMessage is the larger of the two.
Side-by-Side Comparison
| Metric | Formation (acquired by BCG) | SmartMessage |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2005 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Istanbul, Turkey |
| Employees | ||
| Employees | 42 | 79 larger |
| Industry | ||
| Industry | Messaging and Telecommunications | Advertising, E-Commerce, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Series B |
| Total Funding | ||
| Total Funding | $30.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Not tracked yet | Omnichannel Campaign Management, Audience Segmentation, Customer Data Management, Automated Customer Journeys, AI-Powered Chatbots, OTP Management |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketers, Businesses seeking digital transformation, Mobile Operators, Consulting Firms, Technology Companies |
| Taxonomy | ||
| Taxonomy | Personalization, Customer Interaction, Enterprise Scale, Marketing, Customer Retention, Revenue Growth | Omni-channel Marketing, Marketing Automation, Relationship Marketing, Campaign Management, CRM Integration, Lead Management, Social Media Integration, Push Notifications, SMS/MMS Marketing, Email Marketing, Customer Interaction Tracking, Customer Loyalty, Centralized Marketing Solutions, Market Segmentation |
| Website | ||
| Website | formation.ai | smartmessage.com |
About Formation (acquired by BCG)
Formation is a leader in personalized offer solutions, recently acquired by BCG. Their slogan, "Formation is the global leader in developing scalable solutions for individualized offers." is a testament to their core focus. Using AI and ML, they enable true 1:1 personalization at scale, continually...
About SmartMessage
SmartMessage, founded in 2005 and headquartered in Turkey, offers an all-in-one customer experience and marketing platform aimed at engaging audiences through a diverse array of channels. With a focus on omni-channel marketing solutions, the company enables businesses to manage communication with th...
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Funding, hiring, leadership and stack changes at Formation (acquired by... and SmartMessage — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Formation (acquired by BCG) on 12 Sep 2024, and SmartMessage on 2 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.