Side-by-Side Comparison
| Metric | Forward | Pliant |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2020 older |
| Headquarters | ||
| Headquarters | Austin, United States | Berlin, Germany |
| Employees | ||
| Employees | 18 | 355 larger |
| Industry | ||
| Industry | Not tracked yet | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Seed | Series B |
| Total Funding | ||
| Total Funding | $16.00M | $105.20M |
| Funding Rounds | ||
| Funding Rounds | 1 | 8 |
| Services | ||
| Services | Not tracked yet | Card Issuance & Management, Payment Apps, Pro API, CaaS & BaaS Solutions, Accounting Automation & Integrations |
| Target Customers | ||
| Target Customers | Not tracked yet | Corporations, E-commerce, Marketing Agencies, Resellers, SaaS Companies, Travel Industry, Banks |
| Taxonomy | ||
| Taxonomy | SaaS Companies, Embedded Payments, Software Development, Monetization, Payment Processing, Empathy, Experience, Tech Startups | B2B Payment Solutions, API-First Platform, Finance Automation, Embedded Finance, White-Label Solutions, Credit Card Solutions, Expense Management, Cash Flow Optimization, Financial Workflow Integration, Travel Industry Payments, Fleet Payments, E-money Institution, Visa-Powered Credit Cards, Extended Credit Lines, Partnerships With Financial Platforms |
| Website | ||
| Website | getfwd.com | getpliant.com |
About Forward
Forward is a United States-based startup founded in 2022, with a strong focus on enabling software companies to seamlessly integrate and monetize payments. The company's slogan, "Embedded payments built by software people for software people," underscores its commitment to simplifying the payment pr...
About Pliant
Pliant, headquartered in Germany and founded in 2020, is carving a niche in the European fintech sector with its slogan, "Payments optimized." This innovative company provides a modular, API-first credit card platform designed to streamline B2B payment processes, specifically catering to industries...
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Funding, hiring, leadership and stack changes at Forward and Pliant — by email.
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Compiled from the BounceWatch company index. We last looked at Forward on 12 Sep 2024, and Pliant on 8 Jul 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.