Freak'n Genius
Experience analytics for physical books, games, and toys with our immersive Ecommerce platform, where every product comes to life.
2-10 employees · est. 2012
Freak'n Genius is the older company (2012 vs 2021); IYK* is the larger of the two.
Side-by-Side Comparison
| Metric | Freak'n Genius | IYK* |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2021 |
| Headquarters | ||
| Headquarters | Not tracked yet | New York, United States |
| Employees | ||
| Employees | 2-10 | 27 larger |
| Industry | ||
| Industry | Developer Tools, E-Commerce, IoT | Blockchain, Fashion, Web3 |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $1.20M | $16.80M |
| Funding Rounds | ||
| Funding Rounds | 4 | 2 |
| Services | ||
| Services | Not tracked yet | Digi-physical platform development, Customizable modules for digital experiences, Enhancing community engagement |
| Target Customers | ||
| Target Customers | Not tracked yet | Artists, Fashion brands, Musicians, Event organizers, Creative industries |
| Taxonomy | ||
| Taxonomy | Ecommerce Platform, Immersive Experiences, Physical Products, Retail Analytics, Publishing, Entertainment, Mobile Technology, Digital Media, Creative Industries, E-Commerce, Retail Technology, Interactive Content, Audio/visual Experiences | NFC Technology, Web3 Activations, Physical-Digital Integration, Brand Engagement, Creator Economy, Innovative Experiences, Item Verification, IRL Experiences, Digital Experiences, Blockchain Solutions, Experience Technology, Interactive Marketing, Fan Engagement |
| Website | ||
| Website | freakngenius.com | iyk.app |
About Freak'n Genius
Freak'n Genius is a startup founded in 2012 with a vision to revolutionize the way physical books, games, and toys are experienced. The company aims to address the existing problem of a lack of mechanisms to track analytics for physical products beyond the point of sale. Their solution is "Campfire,...
About IYK*
IYK, launched in 2021, is pioneering the integration of NFC technology to bridge the physical and digital realms. Their slogan, "Bridging the physical and digital worlds ✶," succinctly captures their mission. The company develops tools that enable brands and creators to offer innovative experiences...
We will tell you when either one moves
BounceWatch watches Freak'n Genius and IYK* for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Freak'n Genius and IYK* — by email.
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Compiled from the BounceWatch company index. We last looked at Freak'n Genius on 12 Sep 2024, and IYK* on 8 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.