G2
The trusted source of data for the age of AI.
1500 employees · est. 2012 · Chicago, United States
Uphance
Apparel ERP software for brands that want to streamline operations and grow fast.
30 employees · est. 2017 · Houston, United States
G2 is the older company (2012 vs 2017); G2 is the larger of the two.
Side-by-Side Comparison
| Metric | G2 | Uphance |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2017 |
| Headquarters | ||
| Headquarters | Chicago, United States | Houston, United States |
| Employees | ||
| Employees | 1500 larger | 30 |
| Industry | ||
| Industry | Not tracked yet | E-Commerce, Enterprise, Fashion |
| Funding Stage | ||
| Funding Stage | Series D | Not tracked yet |
| Total Funding | ||
| Total Funding | $257.60M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 7 | Not tracked yet |
| Services | ||
| Services | Software and Service Reviews, In-Market Buyer Engagement, Software Trend Analysis, Developer API Access, Marketing Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | B2B Software Providers, SaaS Companies, Marketing Professionals, Sales Teams, IT and Software Developers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Software Marketplace, Peer Reviews, Reputation Management, Business Software, Technology Research, Customer Relationship Management (CRM), Marketing Software, Marketing Automation, Enterprise Software, E-Signature, Help Desk, MarTech, B2B Services | Apparel ERP Software, Fashion Management, Business Operations, Inventory Management, Sales Management, Production Management, Small Business Software, Medium Business Software, Marketing Management, Cost Management, Forecasting, Creative Freedom, Business Growth, Streamlining Operations, Order Management |
| Website | ||
| Website | g2.com | uphance.com |
About G2
G2, founded in 2012 and headquartered in the United States, has established itself as the world's largest and most trusted software marketplace. Its slogan, "The trusted source of data for the age of AI," encapsulates its mission. With over 100 million users annually, including employees from all F...
About Uphance
Uphance is an up-and-coming startup that has been making waves in the e-commerce, fashion, SaaS, and apparel industries since its establishment in 2017. With the slogan "Apparel ERP software for brands that want to streamline operations and grow fast," Uphance offers a comprehensive software solutio...
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Funding, hiring, leadership and stack changes at G2 and Uphance — by email.
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Compiled from the BounceWatch company index. We last looked at G2 on 1 Apr 2026, and Uphance on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
