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G2 logo — The trusted source of data for the age of AI.

G2

The trusted source of data for the age of AI.

Founded 2012 United States Chicago, United States 1500 employees Series D Total: $257.60M

General Information

Company Name G2
Founded Year 2012
Location United States Chicago, United States +5
Employees 1500
Funding Stage Series D
Social

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About G2

G2, founded in 2012 and headquartered in the United States, has established itself as the world's largest and most trusted software marketplace. Its slogan, "The trusted source of data for the age of AI," encapsulates its mission.

With over 100 million users annually, including employees from all Fortune 500 companies, G2 empowers smarter software decisions through authentic peer reviews. This appeal has drawn innumerable software and services companies, such as Salesforce, HubSpot, Zoom, and Adobe, who partner with G2 to bolster their reputations and grow their businesses.

The company secured a $157 million Series D investment on 01 June 2021, backed by prominent names like HubSpot Ventures, Salesforce Ventures, Permira, Emergence, IVP, and Accel, reflecting strong investor confidence in its unique value proposition and market potential. G2 remains a formidable force in the evolution of software marketplaces.

Taxonomy: Software Marketplace, Peer Reviews, Reputation Management, Business Software, Technology Research, Customer Relationship Management (CRM), Marketing Software, Marketing Automation, Enterprise Software, E-Signature, Help Desk, MarTech, B2B Services

Services & Products

Software and Service Reviews
In-Market Buyer Engagement
Software Trend Analysis
Developer API Access
Marketing Solutions

Target Customers

B2B Software Providers SaaS Companies Marketing Professionals Sales Teams IT and Software Developers

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series D •••••• 6
Investor Investor Investor Investor Investor
•••• •••• 		01 Jun 2021
Series C •••••• 4
Investor Investor Investor
•••• •••• 		01 Oct 2018
Series B •••••• 6
Investor
•••• •••• 		01 May 2017
Early VC •••••• - 01 Dec 2016
Series A •••••• 6
Investor Investor Investor Investor
•••• •••• 		01 Jul 2015

View All 7 Funding Rounds

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FAQ About G2

The trusted source of data for the age of AI.
G2 was founded in 2012.
G2 is headquartered in Chicago, United States.
G2 has approximately 1500 employees.
G2 has completed 7 funding rounds, raising a total of $257.60M. The latest funding stage is Series D.
G2 offers: Software and Service Reviews, In-Market Buyer Engagement, Software Trend Analysis, Developer API Access, Marketing Solutions.
Top alternatives and competitors to G2 include Bitstream, AcerPro, Get My Auto, Uphance, Concierge Live. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
G2 and Bitstream are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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