Goodkind Co, a Certified B-Corp vs Truly

Goodkind Co, a Certified B-Corp logo

Goodkind Co, a Certified B-Corp

We're on a mission to create personal and beauty care products that are better for (any)body and planet. Join us

55 employees · est. 2015 · Austin, United States

VS
Truly logo

Truly

Not Your Average Clean Beauty

109 employees · est. 2013 · Los Angeles, United States

Truly is the older company (2015 vs 2013).

Side-by-Side Comparison

Goodkind Co, a Certified B-Corp Truly
Founded
2015 2013 older
Headquarters
Austin, United States Los Angeles, United States
Employees
55 109
Industry
Manufacturing Consumer Goods, Design, E-Commerce
Services
Not tracked yet Online Sales of Skincare and Beauty Products, Membership Programs with Discounts, Subscription-based Product Delivery, Social Media Marketing, Collaboration with Retail Stores (e.g. Sephora, Boots)
Target Customers
Not tracked yet Young Adults Interested in Beauty and Skincare, Social Media Influencers, Digital Shoppers, Membership and Subscription Enthusiasts, Beauty Product Collectors
Taxonomy
Clean BeautyPersonal CareBeauty ProductsNatural IngredientsProduct FormulationManufacturing Support +8 Clean BeautyVegan ProductsCruelty-FreeOrganic IngredientsLuxury SkincareHaircare Solutions +8
Website
goodkindco.com trulybeauty.com
Goodkind Co, a Certified B-Corp logo

About Goodkind Co, a Certified B-Corp

Goodkind Co, a Certified B-Corp Slogan: "We're on a mission to create personal and beauty care products that are better for (any)body and planet. Join us." Description: Goodkind is a leading product and services partner to Clean Beauty brands and creators. That means we went “clean” before it was a...

Truly logo

About Truly

Truly, founded in 2013 and headquartered in the United States, is championing the clean beauty movement with their slogan, "Not Your Average Clean Beauty". The company is deeply rooted in the mission of promoting self-love without compromises—offering a product line that's entirely vegan, clean, and...

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Frequently Asked Questions

Goodkind Co, a Certified B-Corp was founded in 2015, based in Austin, United States, with 55 employees. Goodkind Co, a Certified B-Corp Slogan: "We're on a mission to create personal and beauty care products that are better for (any)body and planet. Join us." Description: Goodkind is a leading product a. Truly was founded in 2013, based in Los Angeles, United States, with 109 employees. Truly, founded in 2013 and headquartered in the United States, is championing the clean beauty movement with their slogan, "Not Your Average Clean Beauty". The company is deeply rooted in the mission.
Both list clean beauty among their focus areas.

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Compiled from the BounceWatch company index. We last looked at Goodkind Co, a Certified B-Corp on 10 Nov 2024, and Truly on 8 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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