Los Angeles, United States
Truly, founded in 2013 and headquartered in the United States, is championing the clean beauty movement with their slogan, "Not Your Average Clean Beauty". The company is deeply rooted in the mission of promoting self-love without compromises—offering a product line that's entirely vegan, clean, and cruelty-free.
With operations extending across four countries, Truly sources high-quality global ingredients for manufacturing in the USA. Their offerings span a wide array of categories, including haircare, skincare, and beauty, marketed through major retailers like ULTA and Sephora EU, in addition to direct sales.
The brand aligns with evolving consumer expectations in the Consumer Goods, Design, E-Commerce, Fashion, and Health Care sectors. Despite no recent disclosed investment, Truly stands out with its innovative approach and commitment to luxury that’s sustainable for the earth.
