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Truly logo — Not Your Average Clean Beauty

Truly

Not Your Average Clean Beauty

Founded 2013 United States Los Angeles, United States 109 employees Consumer Goods, Design +5

General Information

Company Name Truly
Founded Year 2013
Location United States Los Angeles, United States
Employees 109
Industries Consumer Goods, Design, E-Commerce +4
Business Model D2C, E Commerce, Subscription Box
Revenue Model Product Sales, Subscription, Membership
Social

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About Truly

Truly, founded in 2013 and headquartered in the United States, is championing the clean beauty movement with their slogan, "Not Your Average Clean Beauty". The company is deeply rooted in the mission of promoting self-love without compromises—offering a product line that's entirely vegan, clean, and cruelty-free.

With operations extending across four countries, Truly sources high-quality global ingredients for manufacturing in the USA. Their offerings span a wide array of categories, including haircare, skincare, and beauty, marketed through major retailers like ULTA and Sephora EU, in addition to direct sales.

The brand aligns with evolving consumer expectations in the Consumer Goods, Design, E-Commerce, Fashion, and Health Care sectors. Despite no recent disclosed investment, Truly stands out with its innovative approach and commitment to luxury that’s sustainable for the earth.

Business keywords: Clean Beauty, Vegan Products, Cruelty-Free, Organic Ingredients, Luxury Skincare, Haircare Solutions, Ecommerce, Fair Trade, Non-GMO, Chemical-Free, Sustainable Beauty, Multi-National Team, Retail Partnerships, Beauty Technology

Services & Products

Online Sales of Skincare and Beauty Products
Membership Programs with Discounts
Subscription-based Product Delivery
Social Media Marketing
Collaboration with Retail Stores (e.g. Sephora, Boots)

Target Customers

Young Adults Interested in Beauty and Skincare Social Media Influencers Digital Shoppers Membership and Subscription Enthusiasts Beauty Product Collectors

No funding data available for Truly yet.

Truly Alternatives & Competitors

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Truly vs
Parissa Laboratories Inc.
Parissa Laboratories Inc. Canada

Smooth Skin. Clean & Simple.

16 employees
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Compare Truly vs Parissa Laboratories Inc.
Truly vs
Issada Cosmeceuticals
Issada Cosmeceuticals Australia

Mineral Makeup & Clean Cosmeceutical Skincare

18 employees
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Truly vs
31st State
31st State United Kingdom

We are 31st State. Hair stuff. Body stuff. Face stuff. Inspired by California and the guys there who...

2 employees
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FAQ About Truly

Not Your Average Clean Beauty
Truly was founded in 2013.
Truly is headquartered in Los Angeles, United States.
Truly operates in Consumer Goods, Design, E-Commerce, Fashion, Food and Beverage, Health Care and Lifestyle. Its work centres on Clean Beauty, Vegan Products, Cruelty-Free and Organic Ingredients. Its customers include Young Adults Interested in Beauty and Skincare, Social Media Influencers and Digital Shoppers.
Truly has a D2C, E Commerce and Subscription Box business model. Its revenue comes from Product Sales, Subscription and Membership.
Truly has approximately 109 employees.
Truly offers: Online Sales of Skincare and Beauty Products, Membership Programs with Discounts, Subscription-based Product Delivery, Social Media Marketing, Collaboration with Retail Stores (e.g. Sephora, Boots).
Top alternatives and competitors to Truly include Parissa Laboratories Inc., Issada Cosmeceuticals, 31st State, Nails.INC, Simple Organic Beauty. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Truly and Parissa Laboratories Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Truly, https://bouncewatch.com/company/truly-4, updated 8 April 2026. When citing, please name BounceWatch and link this page.

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