In The Style
We’re here to empower our customers to be fearless, confident and most of all, love themselves for who they are!
103 employees · est. 2013 · United Kingdom
goop is the older company (2008 vs 2013); goop is the larger of the two.
Side-by-Side Comparison
| Metric | goop | In The Style |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2013 |
| Headquarters | ||
| Headquarters | Santa Monica, United States | United Kingdom |
| Employees | ||
| Employees | 444 larger | 103 |
| Industry | ||
| Industry | E-Commerce, Fashion, Health and Wellness | E-Commerce, Fashion, Retail |
| Funding Stage | ||
| Funding Stage | Series Unknown | Private Equity |
| Total Funding | ||
| Total Funding | $75.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Lifestyle Brand, Beauty, Travel, Content Curation, Digital Media, Fashion, Clean Beauty, Luxury Goods, Skincare, Organic Products, Shopping, Apparel, Wellness Products | Womenswear, Fashion Brand, Inclusivity, Body Positivity, Beauty, Innovative Influencer Collaboration, Social Media Influencers, Celebrity Partnerships, Global Reach, Fast Fashion, Latest Styles And Trends, Career Opportunities |
| Website | ||
| Website | goop.com | inthestyle.com |
About goop
Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow. It started as a homespun weekly newsletter in Paltrow’s kitchen, aiming to share unbiased travel recommendations, health-centric recipes, and shopping discoveries. Over the years, it has evolved into a lifestyle brand...
About In The Style
In The Style is a fast-growing e-commerce womenswear fashion brand founded in 2013 by entrepreneur Adam Frisby. The brand's mission is to empower its customers to be fearless, confident, and to love themselves for who they are. In The Style differentiates itself in the market by adding around 200 ne...
We will tell you when either one moves
BounceWatch watches goop and In The Style for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at goop and In The Style — by email.
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Compiled from the BounceWatch company index. We last looked at goop on 14 Sep 2024, and In The Style on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.