Gradient Media Group
The Experts in Direct-Response Advertising.
5 employees · est. 2021 · Boston, United States
Shoelace
Growing independent DTC & ecomm brands through a dedicated team of performance and email marketers.
28 employees · est. 2015 · Toronto, Canada
Shoelace is the older company (2021 vs 2015); Shoelace is the larger of the two.
Side-by-Side Comparison
| Metric | Gradient Media Group | Shoelace |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2015 older |
| Headquarters | ||
| Headquarters | Boston, United States | Toronto, Canada |
| Employees | ||
| Employees | 5 | 28 larger |
| Industry | ||
| Industry | Advertising, Marketing | Advertising, E-Commerce, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $3.50M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 7 |
| Services | ||
| Services | Not tracked yet | Meta, Google, and TikTok Ads, Email Marketing, SMS Marketing, Creative Content Production, Growth Strategy Development |
| Target Customers | ||
| Target Customers | Not tracked yet | E-commerce Brands, Businesses Seeking Growth, Companies Looking for Revenue Optimization, Brands Needing Retention Strategies |
| Taxonomy | ||
| Taxonomy | Direct-Response Advertising, Paid Social, Paid Search, Paid Shopping, Fully Managed Service, Influencer Marketing, Advertising Strategies, Advertising Solutions, Massachusetts, USA | DTC Brands, ECommerce Growth, Performance Marketing, Email Marketing, Retargeting Campaigns, Shopify Integration, Paid Social Advertising, Paid Search Advertising, Customer Journey Retargeting, Facebook Marketing, Instagram Marketing, Google Ads, Online Merchant Solutions, Ad Optimization, Sales Boost |
| Website | ||
| Website | gradientmediagroup.com | shoelace.com |
About Gradient Media Group
Gradient Media Group is a company specializing in direct-response advertising, with a strong focus on Paid Social, Paid Search, and Paid Shopping. Founded in 2021, the company offers fully managed services and consulting. Operating primarily in the Advertising and Marketing industries, Gradient Medi...
About Shoelace
Shoelace, founded in 2015, is headquartered in Canada and specializes in advertising, e-commerce, marketing, and ad tech. Focusing on growing direct-to-consumer (DTC) and e-commerce brands, Shoelace markets itself as "the ad agency Shopify recommends." It delivers growth through paid social, paid se...
We will tell you when either one moves
BounceWatch watches Gradient Media Group and Shoelace for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Gradient Media Group and Shoelace — by email.
Frequently Asked Questions
Compare Gradient Media Group with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Gradient Media Group on 15 Sep 2024, and Shoelace on 22 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.