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Shoelace logo — Growing independent DTC & ecomm brands through a dedicated t...

Shoelace

Growing independent DTC & ecomm brands through a dedicated team of performance and email marketers.

Founded 2015 Canada Toronto, Canada 28 employees Seed Total: $3.50M Advertising, E-Commerce +2

General Information

Company Name Shoelace
Founded Year 2015
Location Canada Toronto, Canada
Founders / Decision Makers
Team member
Employees 28
Industries Advertising, E-Commerce, Marketing +1
Funding Stage Seed
Business Model B2B, B2B2C
Revenue Model Performance Based, Retainer, Service Fee
Social

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About Shoelace

Shoelace, founded in 2015, is headquartered in Canada and specializes in advertising, e-commerce, marketing, and ad tech. Focusing on growing direct-to-consumer (DTC) and e-commerce brands, Shoelace markets itself as "the ad agency Shopify recommends." It delivers growth through paid social, paid search, and email marketing strategies.

The startup recently secured a Seed Round investment on 02 February 2023 from prominent investors BDC Venture Capital and BDC Thrive Venture. This investment underscores investor confidence in Shoelace's ability to expand its client base and deepen its market influence.

Positioned as a performance-driven marketing agency, Shoelace taps into the expanding need for specialized marketing expertise among DTC and e-commerce brands. This positioning, along with its reputable backers, presents Shoelace as a promising prospect in the advertising and marketing tech sector.

Taxonomy: DTC brands, eCommerce growth, performance marketing, email marketing, retargeting campaigns, Shopify integration, paid social advertising, paid search advertising, customer journey retargeting, Facebook marketing, Instagram marketing, Google Ads, online merchant solutions, ad optimization, sales boost

Services & Products

Meta, Google, and TikTok Ads
Email Marketing
SMS Marketing
Creative Content Production
Growth Strategy Development

Target Customers

E-commerce Brands Businesses Seeking Growth Companies Looking for Revenue Optimization Brands Needing Retention Strategies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 2
BDC Venture Capital, Bdc Thrive venture
02 Feb 2023
Seed Round $3.00M 7
Samsung NEXT Concrete Ventures Reaction
Samsung NEXT, Concrete Ventures +5
08 Nov 2022
Seed Round Undisclosed 4
500 Startups FundersClub DTRIBE Capital
500 Startups, FundersClub +2
11 May 2017
Seed Round Undisclosed 2
Fastbreak Ventures
Fastbreak Ventures, BDC Venture Capital
24 Aug 2016
Convertible Note $500.00K 2
Right Side Capital Management
Right Side Capital Management, RFI
22 Mar 2016
Seed Round Undisclosed 1
DMZ
DMZ
01 Mar 2016
Seed Round Undisclosed 1
Boomtown
Boomtown
03 Sep 2015

Shoelace Alternatives & Competitors

View All Alternatives
Shoelace vs
LS Media
LS Media United States

Helping brands grow their DTC (direct-to-consumer) ecommerce sales.

5 employees
Advertising, Internet
Compare Shoelace vs LS Media
Shoelace vs
Z21 Studio, Your Ecommerce Growth Partner
Z21 Studio, Your Ecommerce Growth Partner Malaysia

Performance marketing and conversion rate optimization -- the recipe for e-commerce growth. Shopify...

33 employees
Advertising, Marketing
Shoelace vs
Katté & Co
Katté & Co United Kingdom

Leading #PaidSearch + #PaidSocial agency for ambitious #DTC #ecommerce brands.

36 employees
Advertising, Marketing
View all alternatives

FAQ About Shoelace

Growing independent DTC & ecomm brands through a dedicated team of performance and email marketers.
Shoelace was founded in 2015.
Shoelace is headquartered in Toronto, Canada.
Shoelace operates in Advertising, E-Commerce, Marketing and AdTech. Its work centres on DTC brands, eCommerce growth, performance marketing and email marketing. Its customers include E-commerce Brands, Businesses Seeking Growth and Companies Looking for Revenue Optimization.
Shoelace has a B2B and B2B2C business model. Its revenue comes from Performance Based, Retainer and Service Fee.
Shoelace has approximately 28 employees.
Shoelace has completed 7 funding rounds, raising a total of $3.50M. The latest funding stage is Seed.
Shoelace offers: Meta, Google, and TikTok Ads, Email Marketing, SMS Marketing, Creative Content Production, Growth Strategy Development.
Top alternatives and competitors to Shoelace include LS Media, Z21 Studio, Your Ecommerce Growth Partner, Katté & Co, HUNTER Digital, Whitelabeled. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Shoelace and LS Media are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Shoelace, https://bouncewatch.com/company/shoelace, updated 22 May 2026. When citing, please name BounceWatch and link this page.

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