GumGum
The Mindset Company™ transforming advertising.
549 employees · est. 2008 · Santa Monica, United States
GumGum is the older company (2008 vs 2015); GumGum is the larger of the two.
Side-by-Side Comparison
| Metric | GumGum | Playground xyz |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2015 |
| Headquarters | ||
| Headquarters | Santa Monica, United States | Australia |
| Employees | ||
| Employees | 549 larger | 25 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Marketing |
| Funding Stage | ||
| Funding Stage | Unknown | Series Unknown |
| Total Funding | ||
| Total Funding | $133.83M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 7 | 1 |
| Services | ||
| Services | Contextual Intelligence Platform, Attention Metrics for Ads, Mindset Graph for Audience Analysis, Connected TV Advertising, Video Advertising, Brand Safety in Advertising, Advertising Creativity Enhancement | Not tracked yet |
| Target Customers | ||
| Target Customers | Advertisers, Publishers, Media Platforms, Brands, Agencies, Technology Partners | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-driven Advertising, Mindset Graph, Contextual Marketing, Computer Vision, Natural Language Processing, Attention Measurement, Content Safety Analysis, Creative Signal Processing, Environmental Signal Processing, Contextual Intelligence, Rich Media Advertising, High Impact Advertising, Sponsorship Media Value, Audience Targeting, Meaningful Advertising Outcomes | Attention Optimization, Consumer Engagement, Visual Attention Measurement, Media Optimization, Technology Stack, Attention Intelligence Platform, Brand Engagement, Marketing Technology, Consumer Behavior, Advertising Technology, Brand Awareness, Global Presence, Innovative Technology |
| Website | ||
| Website | gumgum.com | playgroundxyz.com |
About GumGum
GumGum, established in 2008, is revolutionizing the advertising industry as The Mindset Company™. With its headquarters in the United States, the company leverages its proprietary Mindset Graph™—an AI-driven data engine—to deliver hyper-relevant advertising by matching brands with audiences in the o...
About Playground xyz
Playground xyz is an advertising and marketing startup that originally began in 2015 and was headquartered in Australia. The company caught the attention of Shearwater Capital which made a Venture Round investment in them on 01 January 2020. However, a significant development occurred in 2021 when t...
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Funding, hiring, leadership and stack changes at GumGum and Playground xyz — by email.
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Compiled from the BounceWatch company index. We last looked at GumGum on 11 May 2026, and Playground xyz on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
