Santa Monica, United States
GumGum, established in 2008, is revolutionizing the advertising industry as The Mindset Company™. With its headquarters in the United States, the company leverages its proprietary Mindset Graph™—an AI-driven data engine—to deliver hyper-relevant advertising by matching brands with audiences in the optimum mindset. This approach not only enhances advertiser outcomes but also enriches consumer experiences.
Operating across over 19 markets in North America, Europe, Japan, and Australia, GumGum caters to a robust global audience. Their innovative technology processes a spectrum of real-time signals, from contextual to historical, ensuring precise audience targeting.
The company's growth potential was highlighted with a substantial $75.00M late-stage venture capital investment in April 2021, predominantly backed by Goldman Sachs. This investment underscores confidence in GumGum's capabilities to transform advertising dynamics and foster meaningful connections between brands and consumers.
