ItemMaster (now Syndigo) is the older company (2021 vs 2009); Harmonya is the larger of the two.
Side-by-Side Comparison
| Metric | Harmonya | ItemMaster (now Syndigo) |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2009 older |
| Headquarters | ||
| Headquarters | New York, United States | Chicago, United States |
| Employees | ||
| Employees | 56 larger | 14 |
| Industry | ||
| Industry | AI, Retail | Digital Media, E-Commerce, Marketplaces |
| Funding Stage | ||
| Funding Stage | Unknown | Series A |
| Total Funding | ||
| Total Funding | $25.00M | $7.50M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Insights Platform, Product Enrichment, Attribution Management, Product Matching, Insights Agent | Not tracked yet |
| Target Customers | ||
| Target Customers | CPG Teams, Retailers, Marketing Teams, Ecommerce Teams, Category Analysts | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Product Intelligence, CPG, Data Enrichment, UPC-level Data, Demand Intelligence, Market Insights, Consumer Intelligence, Review Analysis, Product Attributes, Attribute Intelligence, Data Attribution, Category Management, Competitive Analysis, Trend Mapping | CPG Category, Data-powered Market, Brand Activation Platform, Manufacturer, Brand Management, Digital Shelf, Product Content, Cloud-based Platform, Venture-backed, Consumer Brands, Content Distribution |
| Website | ||
| Website | harmonya.com | itemmaster.com |
About Harmonya
Harmonya, an innovative player in the AI and Retail industries, was founded in 2021 and is headquartered in the United States. The company offers "Product Intelligence for CPG & Retail," focusing on enriching and analyzing product data at the UPC level to deliver actionable insights. The startup's...
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About ItemMaster (now Syndigo)
ItemMaster (now Syndigo) aims to enhance consumer shopping experiences by providing manufacturers and retailers with brand-verified product content through their Every Brand Platform and Everywhere Network. Their open exchange network delivers content to retailers and e-tailers, including major play...
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BounceWatch watches Harmonya and ItemMaster (now Syndigo) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Harmonya and ItemMaster (now Syndig... — by email.
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Compiled from the BounceWatch company index. We last looked at Harmonya on 30 Apr 2026, and ItemMaster (now Syndigo) on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.